“…Hecker (1990), for instance, found that when the degree of emotional processing is held constant, there are few differences in treatment outcome between imaginal and in vivo exposure for analogue snake phobics. Drawing on bio-informational theory, Hecker and Thorpe (1987;Hecker, 1990) claim that it is the degree of emotional processing, rather than the treatment procedure per se that is associated with the treatment outcome for phobic anxiety. Invariably, greater vividness accompanies in vivo exposure in comparison to imaginal exposure and this is consistent with findings that fear reduction following exposure is more pronounced for good imagers than for poor imagers (Van den Burgh, Eelen, & Baeyens, 1989).…”