Abstract:This article examines aspects of foreign direct investment (FDI) in Bulgaria. The article considers propositions relating to the location and own-company motives for engaging in FDI in Bulgaria, the performance of the foreign ventures, and challenges in the management of the ventures. The article also reviews the lessons for potential investors in Bulgaria. The article is based on the analysis of in-depth interviews with senior expatriate managers of nine foreign ventures in Bulgaria. This analysis serves to b… Show more
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