Faster or slower? Valence framing of car drivers’ urban route choices

Delay or travel time information? The impact of advanced traveler information systems on drivers’ behavior before freeway work zones

“…The results indicated that one-third of the drivers took an alternative route with longer travel times on an urban road network to avoid red traffic lights (Ringhand & Vollrath, 2017). A follow-up driving simulator study by Ringhand and Vollrath (2019) was conducted on urban roads and built upon earlier insights (e.g., ) that highlighting the alternative route positively through green color increases the compliance of drivers. It should be noted that the travel information was simply displayed on the simulator screen without considering the design requirements for on-road travel information signs.…”

“…It should be noted that the travel information was simply displayed on the simulator screen without considering the design requirements for on-road travel information signs. The results of Ringhand and Vollrath (2019)'s simulator study showed that positively framing the personal gain for the alternative route was more effective than highlighting the loss on the main route. Furthermore, the authors stated that compliance with alternative route advice is influenced by the travel time difference.…”

“…Despite the novelty of the GRIP and its additional color units, drivers paid similar visual attention to the delay time display on VMS and GRIP. In line with Ringhand and Vollrath's (2019) argumentation, the work zone delay has been framed as a time loss, whereas the zero delays represent the gain frame that has been visualized through green color (i.e., free-flow traffic) on the GRIP. In contrast, the increased delay update in phase 2 resulted in significant differences in attention demand for the VMS and the GRIP with longer fixation durations for the GRIP displaying slow traffic in orange on the alternative route.…”