Fastabiq.Id: A Model of Muhammadiyah’s Management Media Community at the Grassroots

Abstract

This article focuses on evaluating community media through a media management strategy, considering the rapid development of the media in terms of function, information, and management. This development results from the emergence of community media with a smaller readership but similar purpose. The study aims to identify the existing management pattern by conducting in-depth interviews and open interactions with media executives. The selected community media platform, fastabiq.id, operated by an individual affiliated with Muhammadiyah in Minggir-Sleman, is investigated due to its consistent generation of news content despite limited resources. The research employs in-depth interviews and open interactions with media executives to determine the current management pattern. Qualitative analysis is conducted to study the media management model. Fastabiq.id, a community media platform affiliated with Muhammadiyah, is chosen based on its ability to consistently generate news content at the grassroots level, despite resource limitations. The findings demonstrate that the community media management model employed by fastabiq.id aligns with the movement within the Muhammadiyah community. The study evaluates how Muhammadiyah’s community media at the grassroots level adapts to the popularized movements within the community and establishes a management model that aligns with the evolving media usage patterns. This study contributes to understanding community media by analyzing the management model employed by fastabiq.id, a media platform affiliated with Muhammadiyah. It highlights the adaptability of community media at the grassroots level and its significance in providing ongoing information.