Abstract:The second wave of the development of drinking coffee is characterized by consumers who attach importance to experience rather than flavour. One such place is Janji Jiwa, a franchise coffee shop that opened widely in Indonesia. The assumption in studying the nature of the fast food principle is related to limited free time. At the same time, visitors are dominated by urban youth groups who are not limited to free time. This paper seeks to examine the opinions of teenage visitors to the Janji Jiwa coffee shop a… Show more
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