Fast Fashion Systems

Sustainable Fashion Supply Chain Management

“…According to Childs (2014), and Choi (2014), the exceptional growth of fast-fashion retailers can be attributed to factors such as high-impulse buying, an increase in sourcing from low-cost developing countries, and a change in consumer attitudes. In fact, fast fashion greatly satisfies desires among young consumers for luxury and trendy fashion, even if it may embody "unsustainability" because of the "disposable fashion" nature.…”

Exploring the personality of sportswear brands

“…Fast fashion is being driven by catwalk styles, celebrity looks and the desire for newness, particularly those designs identified in the media which create interest and drive high levels of consumer demand (Barnes and Lea-Greenwood, 2010; Gabrielli et al, 2013). Retailers such as Zara, H & M, Mango, and Topshop were adopting such designs rapidly to attract consumers and introduce interpretations of the runway designs to the stores in a minimum of two to six weeks (Choi, 2014). Fast fashion's target market is large population of young people -the target for trendy and affordable fast fashion clothes.…”

“…In recent years, one prominent phenomenon in the global business world that draws noticeable attention from academics and practitioners is the emergence and rapid dissemination of fast fashion. Fast fashion has experienced a decade of blistering growth (Caro and Martínez-de-Albéniz, 2015) and is fast becoming the way of the retail world as more and more brands move to the model (Choi, 2014;Caro and Martínez-de-Albéniz, 2015). Due to the fact that elements of a brand's equity influence consumers' perceptions and subsequent brand buying behaviors, fast fashion companies need to develop strategies which encourage the growth of brand equity.…”

Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion

“…Fast fashion's target market is large population of mobile young people. Due to the fact that fast fashion has become a key feature of the global fashion industry over the last decade (Choi, 2014), there is phenomenal growth in the availability of fast fashion brands in international markets. With the aggressive international expansion of fast fashion retailers, young consumers in Taiwan are attracted to fast fashion's "hot" products, featuring updated looks, greater variety, and limited editions.…”

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IntroductionFast fashion provides the latest fashion trends along with agile response to consumer demand with reasonable prices (Choi, 2014;Jin, Chang, Matthews, & Gupta, 2012). Fast fashion's target market is large population of mobile young people.

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