Fast and ultra-fast fashion supply chain management: an exploratory research

Camargo, Lucas Ramos; Pereira, Susana Carla Farias; Scarpin, Márcia Regina Santiago

doi:10.1108/ijrdm-04-2019-0133

Cited by 65 publications

(60 citation statements)

References 36 publications

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“…The idea of fast fashion is often presented in the literature on the subject as a business model that focuses on an efficient supply chain enabling the achievement of product diversity with simultaneous cost effectiveness, in order to meet the changing expectations of the buyers of clothes (McNeil and Moore 2015;Camargo et al 2020). The main characteristics of the fast fashion business model may include:…”

Section: Fast Fashion Supply Chain Managementmentioning

confidence: 99%

“…Combining the lean supply chain and agile supply chain forms a hybrid called "leagility", which allows the advantages of each component to be used-flexibility and reactivity to changes in demand, consumer preferences, market trends, etc. (agile approach), while limiting any internal and external variation as much as possible (lean attitude) (Camargo et al 2020;Ye and Lau 2018). However, an alternative strategy to fast fashion is handling multiple products with a fixed-block inventory and a selling cycle that matches customer profiles and supply capabilities.…”

Section: Agile Supply Chainmentioning

confidence: 99%

“…On the one hand, it consists of market entities, such as material suppliers, manufacturers, logistics operators, fashion retailers, and customers, while on the other hand, of activities including transformation of raw materials and launching finished products onto the market (Moon et al 2017). Vertical integration of participants and the activities based on appropriate relationships and conducted by them is necessary for the supply chain to function well (Camargo et al 2020). Camargo et al (2020), Ye and Lau (2018) and Lee (2002) prove the existence of various types of supply chains and the strategies implemented in them.…”

mentioning

confidence: 99%

“…Vertical integration of participants and the activities based on appropriate relationships and conducted by them is necessary for the supply chain to function well (Camargo et al 2020). Camargo et al (2020), Ye and Lau (2018) and Lee (2002) prove the existence of various types of supply chains and the strategies implemented in them. The most common ones in the fashion industry include efficient, risk-hedging, responsive, and agile supply chains.…”

mentioning

confidence: 99%

See 3 more Smart Citations

To What Extent Retail Chains’ Relationships with Suppliers Make the Business Trustworthy—An Empirical Study on Fast Fashion in Pandemic Times

Dewalska–Opitek

Bilińska–Reformat

2021

JRFM

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The current pandemic situation has created many challenges for maintaining positive relationships between fast fashion retailers and their suppliers. In the proposed paper it is assumed that strong and ethical relationships may be beneficial for all supply chain members, especially in the era of global pandemic. Therefore, the aforementioned issues (fast fashion retailers’ ethical behavior towards suppliers) constituted the subject of the paper. Our knowledge about relationships between fast retail chains and their suppliers in the times of global pandemic is relatively week. Trying to fill the gap, this paper discussed relationships between fast fashion retail chains and their suppliers’ customers on the basis of literature review and case study research. Purpose: The aim of the paper was to indicate the scope of activities undertaken by retailers and addressed at suppliers by fast fashion retail chains in pandemic times. The following goals of descriptive and cognitive character were assumed in the paper: (a) Identification of the fast fashion retailers’ common behavior in the era of pandemic, and (b) indication of ethical practices applied by fast fashion retail chains which are beneficial for all retail chain members, based on the Inditex example. Methodology: Based on the theoretic deliberation of retail chain relationships with suppliers in the pandemic times, qualitative research was conducted to supplement the theoretical background. The purpose of this study was to identify how fast fashion retailers maintain relationships with their suppliers in supply chains. The conducted research enabled us to reveal answers to the following research questions: What are good practices of fast fashion retailers in terms of relationships with suppliers? Can socially responsible, trustworthy fast fashion retailers stay profitable in the Covid-19 pandemic? The theoretical deliberation was based on a critical literature review. The empirical part of the paper was based on case study research. The conducted research was descriptive in nature, conducted in order to describe a particular phenomenon within its context, and was not intended to provide conclusive evidence, but to have a better understanding of the problem. A descriptive intrinsic case study was the method applied in the research. Results: On the grounds of literature studies, as well as collected information, we can state that close and ethical cooperation with suppliers, based on socially responsible relationships, are becoming a more and more important part of the strategy for commercial chains. There are companies that use any legal measures to not fulfil their obligations as contractors and avoid paying for orders completed and in production. The descriptive case study research allowed us to observe, analyze, and report good practices of fast fashion retailers in terms of relationships with their suppliers based on the Inditex example. The theoretical contribution: On the grounds of the case study, we can state that during pandemic times fast fashion retail chains have focused on the development of relationships with suppliers, which means changing from transactional to relationship marketing in cooperation strategies. Practical implications (if applicable): The paper provided intellectual input into the managerial problem of how to develop mutual beneficiary relationships between fast retail chains and their suppliers. The study suggests that fast fashion retail chains have to take into consideration growing customer expectations, which regard their cooperation’s strategies toward suppliers.

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Section: Fast Fashion Supply Chain Managementmentioning

confidence: 99%

Section: Agile Supply Chainmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

See 2 more Smart Citations

To What Extent Retail Chains’ Relationships with Suppliers Make the Business Trustworthy—An Empirical Study on Fast Fashion in Pandemic Times

Dewalska–Opitek

Bilińska–Reformat

2021

JRFM

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“…La relación espacial en el ámbito tecnoproductivo, configuró la relación entre filiales y matrices empresariales, auspiciadas por integraciones verticales y horizontales (proveedores, espacios y factores productivos) para tiempos de suministro y entrega, la producción se distribuye por encargo a proveedores independientes, y a través de tecnología digital se resuelven aspectos de escasez, capacidad ociosa y preferencias, haciendo posible la estandarización de tendencias justo antes de la entrega final al consumidor (Camargo, Pereira y Scarpin, 2020). En este punto, confluye el uso que se da a los espacios locales, preferencias y estandarización productiva, lo que da cabida a la integración de modelos productivos en cuatro grandes bloques: i) integración vertical, que sincroniza proceso productivo y diseño, ajusta la producción a la demanda a través de colaboración de proveedores, de procesos de subcontratación que deben ajustarse a periodos de entrega cortos, es un modelo innovador en respuesta rápida a la demanda con modelos de justo a tiempo en diseño, ii) un modelo productivo predominante, con procesos clásicos de diseño y producción en condiciones de subcontratación, iii) el prototipo de franquicias, que comercializa a través de ellas y realiza procesos clásicos de diseño y producción, iv) un modelo híbrido de los modelos anteriores, posee procesos de diseño, producción, cercanía a proveedores, que le permite tener amplitud de aprovisionamiento de materia prima, comercializa con tiendas propias, pero con independencia administrativa entre ellas (Barreiro, 2008;Barrios, 2012).…”

Section: Marco Teóricounclassified

Prototipos productivos del taller familiar rural de mezclilla en el poniente del estado de Tlaxcala, México

Méndez

Macías

2020

Estudios Sociales

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Objetivo: analizar las características organizacionales y mecanismos de operación de talleres familiares de producción de mezclilla en la localidad de San Mateo Ayecac (Tlaxcala). Metodología: se sustentó en un diagnóstico territorial de las unidades de producción familiar, se aplicaron 120 cuestionarios seleccionados de manera aleatoria y se realizaron entrevistas semiestructuradas a informantes clave durante la primavera del año 2018 al verano de 2019. Resultados: los resultados evidencian tres modelos productivos diferenciados por el tipo de gestión que cada uno de ellos realiza; la lectura de los resultados demuestra la existencia de una combinación de trabajo multifuncional y otro especializado que da soporte a tres modelos productivos. Limitaciones: no existe un padrón de referencia debido en gran medida al proceso de emprendimiento informal gestado en la localidad y a la desconfianza de informantes. Conclusiones: estas señalan que los prototipos productivos estudiados se enmarcan en redes de producción global que sostienen procesos autogestivos locales de emprendimiento aportados por la gestión técnica, tecnológica y como proceso de aprendizaje endógeno de la fuerza laboral.

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Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?

Hageman,

Kumar,

Duong

et al. 2023

Bus Strat Env

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In recent years, the fashion and textile industries have come under pressure to manage customer expectations. Previous research has shown that female consumers tend to buy more clothing than male consumers and are understood to care more about fashion. However, existing studies that have focused on understanding consumer attitudes toward sustainable fast fashion consumption have not been particularly explored from the female consumer's perspective. Neither have they attempted to explore the impact of sustainable business strategies on purchasing behaviour. This study attempts to bridge this gap and focuses on exploring the attitude and purchasing behaviour of female consumers driven by sustainable business strategies of fast fashion firms. The research findings are based on responses from 155 female consumers, followed by interviews to triangulate the findings. The results show that female consumers are sustainably conscious and aware of the sustainable initiatives of fast fashion companies. Furthermore, the study indicates that female consumers' attitudes and purchasing behaviour are both (unconsciously) influenced by the sustainable initiatives of fast fashion companies. Therefore, fast fashion companies should investigate how their sustainable initiatives and strategies influence the female consumer in terms of attitude and purchasing behaviour. This study thus adds to the limited empirical studies investigating female consumers' attitudes, awareness and purchasing behaviours.

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Fast and ultra-fast fashion supply chain management: an exploratory research

Cited by 65 publications

References 36 publications

To What Extent Retail Chains’ Relationships with Suppliers Make the Business Trustworthy—An Empirical Study on Fast Fashion in Pandemic Times

To What Extent Retail Chains’ Relationships with Suppliers Make the Business Trustworthy—An Empirical Study on Fast Fashion in Pandemic Times

Prototipos productivos del taller familiar rural de mezclilla en el poniente del estado de Tlaxcala, México

Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?

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