“…Recently, the notion of continuance intention has gained increasing attention in a variety of research settings such as online banking (Bhattacherjee, 2001;Vatanasombut, Igbaria, Stylianou, & Rodgers, 2008), e-learning (Chiu, Chiu, & Chang, 2007;Lee, 2010;Roca & Gagné, 2008), blogging (Lu & Lee, 2012;Shiau & Luo, 2013;Tang, Tang, & Chiang, 2014), website (Chen & Lin, 2015;Lin, Wu, & Tsai, 2005), mobile commerce (Chong, 2013;Gao, Waechter, & Bai, 2015), online communities (Chou, Min, Chang, & Lin, 2010), social networking websites (Kim, 2011;Oliveira, Huertas, & Lin, 2016), self-service technologies Lin & Filieri, 2015), and many more (see Literature Review in Table 1). This literature has neglected the cultural context that might have an influence on continuance intention.…”