China has been known as the "Land of Clothes". In its long history, China has created a colorful dress culture and decorative arts. Silk fabrics such as damask, silk and satin, the four famous embroideries and the four famous brocades -brilliant achievements, beautiful and ingenious. In recent years, Chinese elements have become a treasure trove and source of inspiration for the international fashion, art and design industries. If people want to visit the Chinese Costume Festival today and learn more about the 5,000 years of costume culture, they finally have a good place to go: the Chinese Costume Museum. This paper firstly introduces the costume exhibition and museum, then proposes the combination of costume exhibition and museum, which breaks the traditional fashion art exhibition, and finally analyzes the data through questionnaires to conclude that: gender does not have an effect on the motivation of respondents to come to visit the museum; people aged between 18 and 30 years old are more inclined to go to the Costume Museum; at least 29% of undergraduate degrees in the four groups involved in the test were more inclined to the Costume Museum.