Fashion and the Fashion Industry

Repurchase Intentions toward Trendy Clothing Fashion in Muslim Communities: The Role of Social Influence, Brand Attachment and Perceived Value

“…The social influence molds the individual perception, meaning that it significantly impacts the perceptions of compensation (Kude et al, 2017); power and leadership (Haslam, Reicher, & Platow, 2011); understanding customer attitude and behavior (Dahl, 2013), and health behaviors (Umberson, Crosnoe, & Reczek, 2010). In fashion, the value is also meant to classify the criteria of community acceptance, social identity, and trendy (Drew & Sinclair, 2015;Hopkins, 2012). Therefore, customer's perception of value is affected by the social influence (Schau, Muniz, & Arnould, 2009).…”

“…In almost all markets majority of the customers directly attach the fashion products with their social identity and personality. Therefore, it is a notable trend that customers prefer to buy only those products that have social approval from the local community as well as if they are trendy (Drew, & Sinclair, 2015;Hopkins, 2012). Therefore, fashion brands need to understand the effect of social influence to maximize their market effectiveness (Shen et al, 2016).…”

Sustainability integration in luxury fashion supply chains : An empirical investigation of leather and textiles in Italy

“…All in all, commerciality should meet sustainability. Fashion is a constantly changing process, but this process must be placed in the context of sustainability, social development, ethical considerations, and their influence on consumer behaviour (Drew and Sinclair, 2015).…”