Farmers’ Capacity for Jatiluwih Agrotourism Management and Its Effects on Tourists’ Satisfaction and Intention to Revisit

Abstract

Capacity is the main element for farmers in achieving their goals. Farmer's Capacity consists elements of knowledge, attitude, and skills. With the increasing number of visits in Bali, especially Jatiluwih Agrotourism, farmers should be the subject of management so that they can fully enjoy the benefits of the visit. With the existence of agrotourism, agriculture and tourism can be a pair of harmonious sectors. Tourist's feedback on the satisfaction and intention to revisit can be an input in the effort to increasing the farmer's capacity in agrotourism management for its sustainability. This paper analyzes Farmer's Capacity for Jatiluwih Agrotourism Management and Its Influence toward Tourist's Satisfaction and Intention to Revisit. Primary and secondary data were obtained through interviews and filling out questionnaires with the Structural Equation Modeling (SEM) analysis method. The results of Partial Least Square (PLS) analysis show that farmer's capacity has a significant effect on tourists's satisfaction, which leads to tourists's intention to revisit. it is expected that higher capacity of agroutourism management among farmers will increase tourist's satisfaction which affects tourist's intention to revisit hence, improving the welfare of the community, especially farmers in Jatiluwih Agrotourism.

Analysis of a Structural Model for Measuring Agro-Ecotourism Development in the Municipality of Jardín, Antioquia

“…In addition, the ratio between the chi-square and the degrees of freedom (X 2 /g.l) was 4.62 m approximately equal to 5. Therefore, this ratio was used as a modification index; variables were eliminated to improve the model fit considering the theoretical support of researchers such as López [22], DANE [23], Tien et al [14], Cañero [13], Hateftabar and Michel [24] and Mai et al [8].…”

“…A structured questionnaire composed of five latent factors and 33 indicator variables was applied as follows: (1) Infrastructure Development (ID) measured through six indicators adapted from studies conducted by López [22]; (National Administrative Department of Statistics (DANE) [23]; and Mai et al [8]. (2) Individual Capabilities (IC) measured through 12 indicators, which were adapted from the study conducted by Tien et al [14]. (3) Farm Resources (FR) measured through seven indicators, adapted from the study conducted by López [22].…”

“…Moreover, Marzo [12] concluded in their model that support from local residents positively affects TD. Additionally, the doctoral research of Cañero [13] makes a significant contribution with a model based on latent variables related to positive and negative impacts, direct and indirect, at a social, economic, cultural and environmental level, on support for sustainable TD, while researchers such as Tien et al [14] analyzed how farmers' skills influence TD.…”

“…Hence, this study addressed the measurement of agro-ecotourism development (AD) as a modality of rural tourism, which serves as an articulating axis to strengthen the endogenous development of local communities, contributing to environmental conservation, income diversification in rural areas [15] and to strengthening public policies for tourism planning [9]. Now, the structural equation modeling (SEM) approach has been used to validate tourism models in order to test reliability, validity and to establish relationships between variables [8,14,[16][17][18], because a better understanding of these relationships can help destination providers to better plan and design tourism sites, as well as assist governments and organizations in terms of sustainability [19]. Researchers such as Li et al [20] demonstrated that SEM is ideal for assessing the relationship between the perceived positive impacts of rural tourism and the willingness to participate in its development.…”

The Role of Branding in Increasing Revisit at Agritourism in Jatiluwih Bali

“…Implementation of Structural Equation Model (SEM) in this research follows previous studies in analyzing relationship between variables in consumer behavior, such as Patricia et al (2020) on their research "Farmers' Capacity for Jatiluwih Agrotourism Management and Its Effects on Tourists' Satisfaction and Intention to Revisit". Purnami & Suryawardani (2018)…”