Farmers' Buying Selection Criteria of Agricultural Inputs

Abstract

The Malaysian farmers' selection criteria of a ricultural inputs, attitudes towards selecting the inputs, and the in f f uence of socio-demographic factors in the selection of inputs were examined by using a personal interview with vegetable faners. It was found that farmers perceived quality as most important criteria in selection of inputs, while advertising was perceived as least im ortant. Vegetable farmers have favourable attitudes towards quahy, product availability and fair prices, and less favourable attitudes towards advertising ~nfluence. The socio-demographic factors such as income, f a n size, geographical distribution, education level, and ethnic group (race) have some influence on farmers' selection criteria of agricultural inputs. ---A. R. M. %bid and M. S. Samsinar are Lecturers in the Department of Manaeement and Marketine. Facultv of Economics and Manaeement. Universiti Pert k a n Malaysia, 4340kerdang, Selangor, Malaysia. M. r. ~a n s b r is Lecturer in