2023
DOI: 10.1016/j.techsoc.2023.102253
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Farmers' adoption of digital technology and agricultural entrepreneurial willingness: Evidence from China

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Cited by 25 publications
(6 citation statements)
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“…Previous research has established that the level of digital literacy substantially influences farmers' formal borrowing patterns, although the influence of digital literacy might differ depending on farmers' diversity [80][81][82]. Therefore, this paper will analyze the heterogeneity according to gender, age, education, and region of the farmers.…”
Section: Heterogeneity Analysismentioning
confidence: 99%
“…Previous research has established that the level of digital literacy substantially influences farmers' formal borrowing patterns, although the influence of digital literacy might differ depending on farmers' diversity [80][81][82]. Therefore, this paper will analyze the heterogeneity according to gender, age, education, and region of the farmers.…”
Section: Heterogeneity Analysismentioning
confidence: 99%
“…Media operation literacy refers to farmers' ability to proficiently use digital tools and applications, such as operating smartphones, using the internet, and making online payments. By mastering these skills, farmers can efficiently integrate resources, reduce transaction costs [38,39], and successfully participate in e-commerce sales, thereby increasing their income. Since e-commerce is conducted through digital media, media literacy is essential for farmers to engage in e-commerce activities.…”
Section: The Effect Of Digital Literacy On Farmers' E-commerce Sales ...mentioning
confidence: 99%
“…However, digital economy can improve the situation by integrating the market in space and time. Digital technologies such as ICT have been researched to change farmers' production mode and decisions, and improve farmers' participation in e-commerce, thus providing farmers with avenues to sell their products [29]. Surplus products are converted into monetary income, which has stimulated farmers' enthusiasm for production, activated the vitality of the agricultural market, and improved the overall competitiveness of agriculture.…”
Section: Digitalization Agricultural Productivity and Agricultural De...mentioning
confidence: 99%