Farmers' Acceptance Behaviour in Using Mobile Phones for Agricultural Marketing in Iringa Region, Tanzania

Malima, Gabriel; Chachage, Bukaza; Kamuzora, Faustine

doi:10.15410/aijm/2015/v4i1/59876

Cited by 6 publications

(7 citation statements)

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“…Respondents in this study indicated that if they can access and disseminate accurate and reliable agricultural product prices and other information using MBCTs in a timely manner, then their behavioural intention to use these MBCTs for information access and dissemination is favoured. These findings are in agreement with Malima et al (2015) who argue that PE is found to uniquely, significantly and positively influence one's behavioural intension to accept and use mobile technologies in agricultural marketing. Alotaibi et al (2013) also argued that once the strength of a behavioural intention to conduct an act is greater, then it is more likely that such an act will be conducted in the future.…”

Section: Discussion Of Findingssupporting

confidence: 92%

“…It is also argued that once the strength of a behavioural intention to conduct an act is greater, then it is more likely that such an act will be conducted in the future (Alotaibi et al, 2013). Several studies conducted (Malima et al 2015;O'Neill, 2010) have JSIT 18,4…”

Section: Relationship Between Performance Expectancy and Behavioural Intention To Use Pe Has Been Defined Bymentioning

confidence: 99%

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Influence of performance expectancy on commercial farmers’ intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda

Engotoit

Kituyi

Moya

2016

JSIT

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Purpose This paper to examine the relationship between performance expectancy and behavioural intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda. Design/methodology/approach A descriptive field survey method was adopted. A total of 302 commercial farmers and agribusiness traders in Eastern Uganda participated in the study from whom data were collected using self-administered questionnaires. Descriptive statistics, factor analysis, correlation and regression analyses were used in the study. Findings The findings reveal a significant positive relationship between performance expectancy and behavioural intentions to use mobile-based communication technologies for agricultural information access and dissemination. This implies that, commercial farmers’ behavioural intentions to use mobile-based communication technologies for agricultural market information dissemination and access will be influenced if they anticipate mobile-based communication technologies to offer greater performance in their daily transactions. Research limitations/implications This study was conducted in the context of resource constrained countries particularly in sub-Saharan Africa, however reflecting knowledge from other contexts. The study was conducted with a structured questionnaire being the main data collection tool, and this limited the study from collecting views outside the questions asked in the questionnaire. The variables studied could not be analysed for a long time, given that the study was cross-sectional in nature. Practical implications The study provides recommendations on how to further boost farmers’ behavioural intentions to use mobile-based communication technologies for agricultural information dissemination. Policy makers need to ensure that policies are put in place that encourage third party software developers and telecommunication companies to provide software products and solutions that are beneficial to the commercial farmers and can enable them complete their agricultural transactions in time. Social implications The study provides critical literature on the influence of performance expectancy on commercial farmers’ behavioural intentions to use mobile-based communication technologies for agricultural market information access and dissemination in resource constrained settings. Originality/value It is noted that farmers in Uganda are slowly progressing to newer mobile information and communication technology tools for market information access and dissemination; however, little is known as to why there is slow adoption of these mobile technologies for agricultural purposes; yet policy makers need to come up with proper strategies to encourage wide scale use of mobile technologies for agricultural market purposes.

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Section: Discussion Of Findingssupporting

confidence: 92%

Section: Relationship Between Performance Expectancy and Behavioural Intention To Use Pe Has Been Defined Bymentioning

confidence: 99%

Influence of performance expectancy on commercial farmers’ intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda

Engotoit

Kituyi

Moya

2016

JSIT

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“…Davis () argued that individual intention influences the actual system usage. Several past studies have reported the positive relationship between intention and actual usage of the system in the different context (Ismail, Moya, Bwiino, & Ismael, ; Malima, Chachage, & Kamuzora, ; Moya, Nakalema, & Nansamba, ). For example, Moya et al () conducted a research study on system usage by student and staff and found that there is a positive relationship between behavioral intention and actual usage of the system by both the respondents.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 98%

“…Davis (1989) argued that individual intention influences the actual system usage. Several past studies have reported the positive relationship between intention and actual usage of the system in the different context (Ismail, Moya, Bwiino, & Ismael, 2017;Malima, Chachage, & Kamuzora, 2015;Moya, Nakalema, & Nansamba, 2018).…”

Section: Intention To Use a Smartphone For Learning And Actual Usagementioning

confidence: 99%

Understanding the academic learning of university students using smartphone: Evidence from Pakistan

Nand

Pitafi

Kanwal

et al. 2019

Journal of Public Affairs

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As the number of smartphone users have increased worldwide, research on the usage of the smartphone has received scholarly attention. However, different results were found in previous studies in different contexts. The main research question is whether adopting smartphones by students improve learning or generates interference. The purpose of this study is to examine the usage of smartphone among university students in Pakistan. Using a survey approach, data were collected from different universities/colleges of Karachi, Sindh, Pakistan. total, 585 entries was analyzed using SPSS 21.0 and AMOS 21.0 software. Results of analysis, validated most of the hypothesis showing the intention of Pakistani students towards smartphone usage for academic purpose. In addition, findings confirm that students' self‐efficacy related to a smartphone works as a moderating role of intention to use a smartphone for learning and actual usage of the smartphone. The current study has several implications in terms of smartphone usage and student academic performance. Limitations and implications of the study are also discussed in the last section.

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“…This paper has some contributions. First, although the UTAUT has been used to study farmers’ adoption of electronic commerce, communication technologies, Internet of Things technologies, and project payments [ 14 , 15 , 16 , 17 , 18 , 19 , 20 ], they have been rarely applied in the context of green agricultural techniques. In this paper, we introduce risk perception of pests and diseases into the original UTAUT framework in an attempt to explore the effect of risk perception on farmers’ behavioral intention and usage behavior of green control techniques and contribute to the existing literature.…”

Section: Introductionmentioning

confidence: 99%

Effects of Risk Perception of Pests and Diseases on Tea Famers’ Green Control Techniques Adoption

Cao

Chen

et al. 2022

IJERPH

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Green control techniques support the concept of green plant protection, advocate for the safe and reasonable use of pesticides, and finally achieve the goal of controlling pests and diseases and protecting the environment. The purpose of this study is to explore the effect of risk perception of pests and diseases on farmers’ usage intention of green control techniques. Based on 747 samples of tea farmers in Sichuan province, China, introducing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework and using the Partial Least Square–Structural Equation Modeling (PLS-SEM) approach, this paper found that risk perception has a negative impact on behavioral intention. Performance expectancy, effort expectancy, and social influence can positively affect behavioral intention, and facilitating conditions can also positively influence usage behavior. Moreover, the mediating analysis indicated that the higher the risk perception is, the less performance expectancy of green control techniques and the weaker the behavioral intention. Meanwhile, risk perception also plays a mediating effect on the relationship between effort expectancy and behavioral intention. This study could help to provide references for policymaking to improve the adoption of green control techniques.

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Farmers' Acceptance Behaviour in Using Mobile Phones for Agricultural Marketing in Iringa Region, Tanzania

Cited by 6 publications

References 0 publications

Influence of performance expectancy on commercial farmers’ intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda

Influence of performance expectancy on commercial farmers’ intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda

Understanding the academic learning of university students using smartphone: Evidence from Pakistan

Effects of Risk Perception of Pests and Diseases on Tea Famers’ Green Control Techniques Adoption

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