This chapter presents a discourse analysis of how the two largest newspapers in Norway, VG and Aftenposten, report on egg donation in their news reports with feature elements. The typical source is a hopeful mother or father. Typically the news reports depict the daily struggle of the prospective parents, with particular emphasis on their efforts to have a baby. The journalist primarily asks questions about their experiences and feelings. Consequently, attention is brought to the personal experience rather than to the principled aspect of egg donation. When critical questions are raised, the journalist tends to sympathize with the source and asks how they think, respond, and feel about 'the others', referring to people who are critical of egg donation. The stories analyzed serve to normalize alternative ways of having a baby. Instead of providing tools to discuss difficult ethical dilemmas, these personal media stories contribute towards converting principled issues to subjective feelings of right and wrong.