Fantasies of Modernity: Korean TV Dramas in Latin America

Han, Benjamin

doi:10.1080/01956051.2019.1562823

Cited by 14 publications

(9 citation statements)

References 6 publications

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“…Ko et al (2014) explained that the fairytale themes that were presented in many K-drama such as Star in my Heart, Autumn in My Heart, and Boys over Flower revealed a patriarchal position in which heroines of lower status received help from rich, attractive upper-class male leads (Ko et al,2014). Thus, K-drama evoked a fantasy that brought viewers an imagined escape from unpleasant reality (Han, 2019). The "fairytale-like" revival appears to be an important element in Korean soft power generation may need more analysis and discussion.…”

Section: Confucianism and The Yonsama Syndrome In The Narrative Of K-mentioning

confidence: 99%

“…Countries in Europe, Latin America, and the Middle East experienced the wave mostly from the beginning of 2006 to the present (Min, Jin & Han, 2018). Han (2019) looked into the unexpected transnational success of K-drama in Latin America despite the absence of a common language and culture. He found that its storylines that displayed the struggle of social class in modernity in the form of a fantasy appealed to viewers.…”

Section: Hallyu 10 As a Transnational Popular Culturementioning

confidence: 99%

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Hybridity, Confucianism, and Ambiguity in the South Korean Soft Power Model in Hallyu 1.0

Loo¹,

Loo²

2021

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This paper aims to analyze K-drama's phenomenon as a popular cultural product that generated Hallyu 1.0 and South Korea's soft power. Past literature suggests this manufactured television drama is a hybrid of ancient Eastern values and Western modernity that resulted in a female-centric and youth consumption. Confucianism and family values are discussed as a backbone of K-drama's narrative. On the other hand, the "reserved romance" and conservativeness that led to a particular focus on gendering male K-drama actors invited much debate around the new label of "soft masculinity." However, we question the absence of discussion and detailed analysis of major elements in the Korean popular cultural production that we found are similar to many identical Western models, including the theme song as the catalyst of Hallyu 2.0, "reserved romance," and ambiguity in the discussion of image branding among male idols, that may not fully reflect claims of Confucianism.

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Section: Confucianism and The Yonsama Syndrome In The Narrative Of K-mentioning

confidence: 99%

Section: Hallyu 10 As a Transnational Popular Culturementioning

confidence: 99%

Hybridity, Confucianism, and Ambiguity in the South Korean Soft Power Model in Hallyu 1.0

Loo¹,

Loo²

2021

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“…A América Latina se apresentou a Coreia do Sul como um mercado distante e muito diferente culturalmente, mas com demandas e interesses por narrativas de caráter melodramático, especialmente em razão de sua circulação regional de telenovelas. O interesse desse mercado regional em conteúdo de raízes melodramáticas dialogou diretamente com o conceito inerente ao formato dos dramas de TV, o que reitera que a matriz melodramática é de potencial inerentemente transnacional, superando os traços culturalmente específicos dos K-dramas e fortalecendo seu apelo transcultural (HAN, 2019).…”

Section: A Tv Sul-coreana No Atual Contexto Globalunclassified

A Indústria Televisiva Sul-Coreana no Contexto Global

Mazur

2021

AcMidiática

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Em meio aos fluxos globalizantes, novos polos de produção televisiva conquistam o interesse de telespectadores internacionais. Um desses casos é a Coreia do Sul, que hoje exporta dramas de TV e reality shows para diversos países do mundo, conquistando audiências em países distantes tanto geograficamente quanto culturalmente. Então, partindo de uma perspectiva desocidentalizante, esse artigo propõe-se a um levantamento introdutório sobre a forma de produzir e pensar a televisão no contexto sul-coreano, considerando questões intrínsecas a essa indústria e seus fluxos de circulação regionais e globais.

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“…This is based on their moderate behavioural intention travelling to Korean tourism destination represented on Korean TV Dramas. Han (2019) also argues that cultural proximity is no longer a determinant factor for the popularity of Korean TV Dramas in Latin America. A number of the above studies start their argument based on cultural proximity theory.…”

Section: Literature Reviewmentioning

confidence: 99%

Negotiating Representation of Islamic Values on Korean TV Dramas Among Indonesian Muslim Youth

Rosidi¹,

Khotimah²

2020

JKMJC

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This article describes one of the effects of globalization on young Muslims in Indonesia. They interact with a variety of cultural products from all corners of the world. Focusing on Indonesia, this article argues that the emergence of globalization has provided opportunities for young Muslims to negotiate Islamic value representations of Korean TV dramas. Using ethnography method, this article selects young Indonesian Muslims who like Korean television drama as informants. The emergence of transnational cultural products was believed to play an important role in the process of 'cultural imperialism' among young people. The information and views presented are not considered to be a ‘healthy’ menu for Muslim youth. In fact, in cultural studies, media imperialism or cultural imperialism is famously contested. By interviewing and observing 42 informants, this article finds that Muslim youth do not receive all the messages from the media passively. During their consumption on Korean television dramas, young Muslims are negotiating their representations. They are capable of selecting values from the television dramas. These Muslim consumers in this context do not just accept all the messages and representations of Korean television dramas. Indonesian Muslim youth have an innate cultural identity and conscious knowledge, which they have obtained from their learning environments such as education and culture. Muslim youth interpret "stories" in drama by relating them to their Islamic values. Keywords: Negotiation, representations, Islamic values, youth, Korean TV dramas.

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Fantasies of Modernity: Korean TV Dramas in Latin America

Cited by 14 publications

References 6 publications

Hybridity, Confucianism, and Ambiguity in the South Korean Soft Power Model in Hallyu 1.0

Hybridity, Confucianism, and Ambiguity in the South Korean Soft Power Model in Hallyu 1.0

A Indústria Televisiva Sul-Coreana no Contexto Global

Negotiating Representation of Islamic Values on Korean TV Dramas Among Indonesian Muslim Youth

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