Fandom as Method: Decolonising Research on Social Media Communications Through Chinese Transnational Fandoms of a Japanese Olympic Figure Skater
Zhen Troy Chen,
Jackie Cameron,
Nancy Xiuzhi Liu
Abstract:This paper focuses on international sports personality in figure staking Yuzuru Hanyu, who plays for Japan, and his transnational fandoms in China, to examine the politicisation of his evolving fandom during and after his performance at the 2022 Beijing Winter Olympics. Our contribution is to illustrate the value of analysing fandoms in the Chinese social media as a method that seeks to advance a decolonised approach to communication studies. This study uses digital ethnography to collect data and conducts cri… Show more
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