Fandom as a religious form: on the reception of pop music by Cliff Richard fans in Liverpool

Löbert, Anja

doi:10.1017/s0261143011000493

Cited by 14 publications

(12 citation statements)

References 9 publications

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“…O’Reilly et al (2013) suggest that a music fan displays broad knowledge about the object of their fandom, exhibits strong emotional attachment to it, and celebrates their obsession even in social situations. Fans weave their passion for the brand or consumption activity into their sense of identity in stronger and more visible way than is the case with other brands, products or activities (O’Reilly et al , 2013; Löbert, 2012). They express their passion and attachment to a brand even in banal, everyday situations, not as a fleeting consumption activity, but as a consistent, religious-like allegiance (Löbert, 2012).…”

Section: Fandommentioning

confidence: 99%

Co-constructing loyalty in an era of digital music fandom

Obiegbu

Larsen

Ellis

et al. 2019

European Journal of Marketing

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Purpose This paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding of brand loyalty? Design/methodology/approach Drawing on insights from theories of brand loyalty and fandom, this interpretive inquiry makes use of data from an online forum dedicated to the rock music band, U2, and interviews with forum members. A combination of online ethnography and discourse analysis are used. Findings The analysis shows that music fans mobilise particular discursive resources in constructing loyalty in the digital context, specifically length of time spent as a fan, obsession and the opposition of obligation and choice. These discursive resources reflect a grounded account of an experientially rooted brand loyalty that extends beyond attitudinal and behavioural loyalty and which is particularly salient in music consumption. Research limitations/implications This is a single case study, but as a rich and vibrant online community, it provides fruitful insights into the discursive construction of loyalty. The processes of negotiation, accommodation and conflict, engaged in through online discourse, are important in laying bare the preferences, value systems and meanings that frame the experiences of loyal consumers. Practical implications This socially constructed view of loyalty facilitates a more sensitive and nuanced application of brand loyalty, with implications for segmentation and targeting activities. It provides a possible basis through which precise insights can be gained into the meanings and practices of loyal fans and consumers. Originality/value Examining loyalty through the lens of online music fandom enables a discursive understanding of consumers’ experience of brand loyalty. It shows how online engagement with other consumers of a brand facilitates a deep engagement with the notion of loyalty.

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Section: Fandommentioning

confidence: 99%

Co-constructing loyalty in an era of digital music fandom

Obiegbu

Larsen

Ellis

et al. 2019

European Journal of Marketing

View full text Add to dashboard Cite

show abstract

“…O’Reilly et al (2013) suggest that being a fan far exceeds the simple act of purchasing. A fan displays broad knowledge about the object of their affection, exhibits a strong emotional attachment to it and expresses their devotion, even in banal situations, as a consistent, religious-like allegiance (Löbert, 2012). Fans weave their passion for the object into their daily lives in a much stronger and more visible way than is the case with ordinary objects.…”

Section: Towards An Experiential Perspective On Brand Loyaltymentioning

confidence: 99%

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

2019

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This article synthesises the experiential and meaning-based dimensions of loyalty to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in the act of consuming that brand and engage around these meanings, individually or within the context of communities of similarly engaged consumers in the pursuit of identity projects. Drawing on a particular type of consumer that epitomises experiential loyalty – the fan, the features of this new conceptualisation are highlighted. The foundations of ‘experiential brand loyalty’ in consumer research are identified and examined. The concept of experiential brand loyalty is articulated and set alongside existing research as a complementary position that bridges the gap between brand loyalty and experiential consumption literatures. Implications are drawn for future research and marketing practice.

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“…Hasil studi kasus beberapa peneliti menginformasikan bahwa berbagai rangkaian acara seni telah mengeksplorasi pengalaman audience dan kelompok secara lebih kontekstual, mengeksplorasi faktor sosial, termasuk loyalitas penonton (Pitts & Spencer, 2008), komunitas, rasa memiliki (Burland & Pitts, 2010), dan efek performa dari interaksi pemain dengan penonton (Brand, Sloboda, Saul, & Hathaway, 2012;Lamont, 2012). Selain itu, bagi para penggemar musik, konser lebih dari sekadar acara regular, melainkan pertemuan yang bermakna antar berbagai ide dan orang (Lobert, 2012).…”

Section: Acara Spesial (Special Event)unclassified

“… Penyelenggara perlu membenamkan penonton yang seperti ini ke dalam pengalaman dan makna yang berbeda dengan keseharian mereka (Getz, 2008), agar mereka sering menghadiri event (Pitts & Spencer, 2008). (Lobert, 2012), pengayaan budaya, pendidikan, kebaruan, dan sosialisasi (Crompton & McKay, 1997).…”

Section: Motivasiunclassified

Motivasi dan Persepsi Penonton Hellprint United Day 2018 di Bandung

Hidayat¹

2019

JTKS

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Abstrak Hellprint United Day adalah event festival musik metal tahunan yang rutin diselenggarakan oleh Hellprint Official dan Supermusic.id di Bandung. Munculnya ide untuk menyelenggarakan event ini dikarenakan banyaknya penggemar musik metal di Kota Bandung, termasuk adanya komunitas metal underground. Menurut data dari Hellprint Official bahwa pada penyelenggaraan Hellprint 2013 penyelenggara mampu menjual tiket terhadap 38.000 penonton dan itu merupakan penonton terbanyak sepanjang sejarah penyelenggaraan Hellprint. Jika ditinjau dari perspektif bisnis, jumlah tersebut mengindikasikan adanya potensi ekonomi pada industri musik metal di Bandung di bidang pertunjukan. Akan tetapi menurut Hellprint Official pula bahwa pada beberapa penyelenggaraan berikutnya terjadi penurunan jumlah penonton yang faktor penyebabnya belum diketahui secara pasti. Untuk menangani masalah ini pada penyelenggaraan Hellprint United Day VI tahun 2018, penyelenggara melakukan beberapa inovasi pada beberapa faktor, di antaranya desain panggung, venue pertunjukan, fasilitas penonton, dan line up artis. Inovasi dilakukan untuk menjaga motivasi dan persepsi positif penonton demi keberlangsungan event. Peneliti telah melakukan penelitian kualitatif terhadap penonton Hellprint United Day VI 2018 melalui metode studi kasus. Artikel ini ditulis untuk menjelaskan motivasi dan persepsi penonton sehingga menjadi masukan bagi penyelenggaraan berikutnya. Hasil penelitian menunjukkan bahwa silaturahmi adalah motivasi utama penonton. Sedangkan desain dan artistik panggung adalah hal yang dipersepsikan positif oleh mayoritas penonton. Abstract Hellprint United Day is an annual metal music festival event that is regularly held by the Official Hellprint and Supermusic.id in Bandung. The idea of holding this event was due to the many metal music fans in Bandung, including the underground metal community. According to data from the Hellprint Official that the holding of Hellprint 2013 organizers were able to sell tickets to 38,000 spectators and that was the largest audience in the history of Hellprint. If viewed from a business perspective, this number indicates the economic potential of the metal music industry in Bandung in the field of performances. However, according to the Hellprint Official, there are also a decrease in the number of spectators whose exact causes are unknown. To deal with this problem in the holding of Hellprint United Day VI in 2018 the organizers made several innovations on several factors, including stage design, venue performances, audience facilities, and artist line ups. Innovation is done to maintain motivation and audience positive perceptions for the continuity of the event. The researcher has conducted qualitative research on the Hellprint United Day VI 2018 audiences through a case study method. This article was written to explain the motivation and perceptions of the audience so that it became an input for the next implementation. The results of the study show that friendship is the main motivation of the audience. While the design and artistic stage are things that are positively perceived by the majority of the audiences.

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Fandom as a religious form: on the reception of pop music by Cliff Richard fans in Liverpool

Cited by 14 publications

References 9 publications

Co-constructing loyalty in an era of digital music fandom

Co-constructing loyalty in an era of digital music fandom

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Motivasi dan Persepsi Penonton Hellprint United Day 2018 di Bandung

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