Fan culture and motivation in the context of successful women’s professional team sports: a mixed-methods case study of Portland Thorns fandom

Guest, Andrew M.; Luijten, A.L.J.M.

doi:10.1080/17430437.2017.1346620

Cited by 21 publications

(18 citation statements)

References 24 publications

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“…Relationships motivation theory (RMT) is concerned with these and other relationships and posits that some amount of such relationships is not only desirable for most people, but is essential to their well-being because the social interactions provide fulfilment of the need for relatedness [38]-being a sports supporter provides opportunities for social unity and integration. Supporters also pay attention to the ambience where fans themselves develop the supporters' subculture, along with the symbolic importance to fans of identifying with values such as diversity, gender empowerment or inclusion [39]. Self-determination theory (SDT) represents a broad framework for the study of human motivation and personality.…”

Section: Discussion and Final Conclusionmentioning

confidence: 99%

Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative Analysis

Malchrowicz-Mośko

Chlebosz

2019

Sustainability

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Understanding the sociodemographic characteristics and motivations of participants in contemporary sports events is important for event organizers, host cities and tourist destinations who seek to acquire rights to organise sports events of various types. It is also important to know what functions sporting events have for fans—their needs, thanks to passive sports consumption, are now being met. This research was conducted to broaden knowledge about fan motivation of participation in individual high-performance and non-elite sport and to analyse the differences between them. The case study was a running event of mass character (the 6th edition of half-marathon held in Poznań, Poland) and a horseback riding elite event (“Cavaliada”, held in Poznań, Poland). The empirical research among fans of these disciplines conducted during popular running and horseback riding Polish events allowed to characterise the sociodemographic profile of fans of individual mass and elite sports and the motivations of passive sports consumption. The motives were divided into four groups connected with social, experiential, factual and results orientation. We used a standardised interview technique and diagnostic survey method. 1328 sports fans participated in our study (510 fans of half-marathon [non-elite sport] and 818 fans of Cavaliada [high performance sport]). We developed a self-constructed questionnaire according to the motivation typology of Freyer and Gross. Research results indicate that supporters of individual mass and elite sports have thoroughly different motivations. On 14 examined motives, 13 statistically significant differences were found. Moreover, the article presents the division of motivation among female and male supporters, young people, elderly people, local (hosts) and sport tourist supporters. The research has shown what the sociopsychological impact of watching sports competition on fans of various categories is. For example, what is the motivation of sports tourists (N = 764) to participate in mass and elite sports events. We also investigated the influence of participation in sporting events in the level of life satisfaction and the impact of running and horse event in destination image (Poznań) in the opinion of supporters.

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Section: Discussion and Final Conclusionmentioning

confidence: 99%

Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative Analysis

Malchrowicz-Mośko

Chlebosz

2019

Sustainability

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“…Guest e Luijten (2018) decidiram estudar as motivações dos fãs do Portland Thorns, equipe de futebol feminino da liga profissional americana (NWSL), que fizeram com que se essa tornasse uma equipe de referência na questão de comparecimento e engajamento. Em 2016, uma média de 16.944 fãs por jogo compareceram ao estádio da equipe (Guest & Luijten, 2018). Essa é a maior média de fãs por jogo comparada a qualquer liga profissional feminina nos EUA, e é maior inclusive que a média de qualquer equipe da liga profissional de futebol masculino (MLS).…”

Section: Apoio àS Oportunidades Das Mulheres No Esporteunclassified

“…Apenas a MSSC de Trail e James (2001) não foi aplicada para espectadores de futebol feminino segundo a análise dos estudos que embasaram esta pesquisa. Alguns estudos (Guest & Luijten, 2018;Coche, 2014;Funk et al, 2001) utilizaram tanto a SII (Funk et al, 2001) como a SFMS (Wann, 1995) para esses espectadores.…”

Section: Instrumentounclassified

“…Alguns estudos exploraram as motivações do consumidor de esportes femininos em ligas profissionais (Funk et al, 2001;Funk, Ridinger, & Moorman 2003;Guest & Luijten, 2018). Segundo Funk, Ridinger e Moorman (2003), na década de 1990 muitas ligas de esportes femininos surgiram no mundo, portanto poucos estudos até então haviam explorado a temática de motivações de seus espectadores.…”

Section: Introductionunclassified

“…Recentemente algumas equipes de esportes femininos vêm despertando a atenção de profissionais do marketing esportivo, como é o caso do Portland Thorns, equipe da liga profissional de futebol feminino dos Estados Unidos, a National Women's Soccer League (NWSL). Em 2016 o Portland Thorns alcançou a média de 16.945 espectadores no estádio por jogo, número superior a qualquer equipe da liga profissional de futebol masculino, a Major League Soccer (MLS) (Guest & Luijten, 2018).…”

Section: Introductionunclassified

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Fan culture and motivation in the context of successful women’s professional team sports: a mixed-methods case study of Portland Thorns fandom

Cited by 21 publications

References 24 publications

Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative Analysis

Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative Analysis

Motivação para o consumo de futebol feminino no Brasil: um estudo sobre escalas concorrentes

A Critical Realist-Behavioural Economics Hybrid Theory of Sports Attendance Demand: The View from the Other Side of the Dividing Line in Economics

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