Fan Affirmation: Alethurgy on an Indie Music Fandom

Abstract

Context: highly identified with the genre, indie fans are engaged and productive, especially in virtual communities where they circulate opinions and share experiences. Objective: since relations mediated by consumption provide conditions for constituting subjectivities, we rely on Foucault’s theory with the aim of analyzing how the interactions of indie music fans evidence an alethurgical process of subjectivation. Methodology: to do this, we performed a netnography on a large global forum for indie music discussion. Results: results show a cultural configuration in which the communal sense legitimize conducts, based on emotional testimonies and manifestations of expertise, which establish the very condition of fanity associated with the capacity of its members to outline the fan object, develop a fan authority and then to position themselves in relation to the market logic in which the genre is inserted. Conclusion: thus, we conclude that indie music fans perform an alethurgy of affirmation. The study innovates by adopting the concept of alethurgy as a means of analyzing the subjectivation of fans, which is evidenced as a theoretical gap in the field of CCT.

Governados Em Seus Próprios Termos: Prossumo De Fãs Em Relação Aos Paratextos Midiáticos De Vingadores: Ultimato

“…Os fãs são consumidores especializados e produtivos (Fuschillo, 2020) que se envolvem em práticas coletivas por meio da apropriação das tecnologias disponíveis (Cavalcanti et al, 2021;Sugihartati, 2020). Eles interagem em espaços sociais conhecidos como fandoms, a fim de apoiarem-se mutuamente em novas formas de ligação a produtos de entretenimento (Hewer et al, 2017).…”

“…Quando se trata da governamentalidade da indústria do entretenimento, as estratégias de marketing elaboradas para produtos midiáticos costumam ser ampliadas e ressignificadas pelo público, especialmente pelos fãs (Cavalcanti et al, 2021;Guercini & Cova, 2018). Uma dessas estratégias de marketing é a utilização de paratextos midiáticos, ou seja, conteúdos que se somam aos produtos midiáticos para complementar ou ampliar a experiência de consumo (Hackley & Hackley, 2022;Souza-Leão et al, 2023).…”

Favela venceu! - Resistência veiculada em videoclipes de bregafunk

“…Esses aparatos regulam conhecimentos estabelecidos na sociedade como verídicos ou não verídicos, estabelecendo o que se entende como verdades (Cavalcanti et al, 2021a(Cavalcanti et al, , 2021bThompson, 2017). Por outro lado, os dispositivos são estabelecidos e fundamentados nos saberes instituídos e validados em uma sociedade (Camargo et al, 2021;Costa & Souza-Leão, 2017;Johnsen, Lacoste, & Meehan, 2020), que têm o propósito de firmar e fundamentar as relações de poder (Dreyfus & Rabinow, 1995, pp.…”

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“…Fans act beyond the ordinary concept of consumption and become political actors (Cavalcanti, de Souza-Leão, & Moura, 2021;Cruz, Seo, & Binay, 2021), since they appropriate and re-signify media texts as a self-expression and engagement form (Jenkins, 2006;Guschwan, 2012). According to Jenkins, Ford, and Green (2013), fans play crucial role in promoting media products; this phenomenon is known as spreadability.…”

“…Accordingly, different opinions can lead to disagreements among fandom members (Hewer, Gannon, & Cordina, 2017;Young, 2014). Moreover, they materialize fans' pursuit to establish truths about what is consumed by them, as well as about the very culture they take part of (Cavalcanti, de Souza-Leão, & Moura, 2021), by aligning or misaligning their discourse to the interests of entertainment and media objects (Chen, 2021).…”