“…In addition, youngsters appear to acquire a variety of other consumption-related orientations and skills from their parents. Parental influence on the consumer behavior of their offspring is situation specific; it varies across products, stages in the decision-making process, and consumer characteristics (Danes, 1994;Lachance, Legault, & Bujold, 2000;Lyons et al, 2006;McNeal, 1987;Moschis, 1985Moschis, , 1987. Danes (1994) specifies the family as ''the context in which children learn about financial knowledge, attitudes, beliefs, and practices'' and specifies parents as the ''primary agent for financial socialization' ' (p. 132).…”