Family Social Networks, Reciprocal Socialization and the Adoption of Social Media by Baby Boomer and Silent Generation Women

Randall, Nancy Horak; Pauley, Sue Carroll; Culley, Aaron B.

doi:10.1108/s2050-206020150000009006

Cited by 9 publications

(6 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These findings align with Mead's (1970) prediction that in modern societies where technological change occurs rapidly, older generations will have to rely on youth as agents of socialization. In such prefigurative cultures, a form of reverse socialization will occur, in which younger cultural members will assist older cultural members in understanding new technologies (Mead, 1970;Randall, Pauley, & Culley, 2015). Findings suggest that the transformation from postfigurative to prefigurative culture is underway in this historically traditional society, with adolescents' new media skills granting a form of authority and power in the family dynamic that is characteristic of youth in developed world regions (e.g., Fletcher & Blair, 2014;Ling & Haddon, 2008).…”

Section: Media and Reshaped Family Dynamicsmentioning

confidence: 99%

Brokering Culture and Power in a Media-Driven World: Parents of Adolescents in Northern Thailand

McKenzie

Rooney

Stewart

et al. 2019

Journal of Cross-Cultural Psychology

View full text Add to dashboard Cite

Exposure to modern media alters cultural values and individual identities. Little is known, however, about whether and how media use alters cultural socialization processes in family relationships. In this study, 20 urban Thai parents of adolescent children took part in individual interviews in which they discussed media use in their families. Thematic analysis of interview data indicates that adolescents act as cultural brokers for their parents in a media-driven culture, and that this brokerage engenders adolescent agency, power, and the renegotiation of traditional age-based hierarchies in the Thai context. Data also indicate that parental power and authority are maintained and reasserted by way of parents placing restrictions on adolescent media use and mobilizing their children’s technological desires as opportunities to teach culturally salient lessons about necessity—a value that reflects central tenets of the late Thai King Bhumibol’s Sufficiency Economy and of Buddhism’s Four Noble Truths. Findings suggest that media use can both transform and maintain traditional cultural values and family dynamics in northern Thailand. More broadly, this study carries implications for the psychological science of globalization by applying the concept of cultural brokerage to communities undergoing rapid technological change.

show abstract

Section: Media and Reshaped Family Dynamicsmentioning

confidence: 99%

Brokering Culture and Power in a Media-Driven World: Parents of Adolescents in Northern Thailand

McKenzie

Rooney

Stewart

et al. 2019

Journal of Cross-Cultural Psychology

View full text Add to dashboard Cite

show abstract

“…In particular, in 2014, the Pew Report Center informed that 52% of online older women, compared to 39% of older men, use social media. Furthermore, concerning the use of Facebook, Randall et al ( 2015 ) reported that boomer women used this SNS in a more significant proportion than their counterpart silent generation.…”

Section: Introductionmentioning

confidence: 99%

Segmentation of Older Adults in the Acceptance of Social Networking Sites Using Machine Learning

et al. 2021

View full text Add to dashboard Cite

This study analyzes the most important predictors of acceptance of social network sites in a sample of Chilean elder people (over 60). We employ a novelty procedure to explore this phenomenon. This procedure performs apriori segmentation based on gender and generation. It then applies the deep learning technique to identify the predictors (performance expectancy, effort expectancy, altruism, telepresence, social identity, facilitating conditions, hedonic motivation, perceived physical condition, social norms, habit, and trust) by segments. The predictor variables were taken from the literature on the use of social network sites, and an empirical study was carried out by quota sampling with a sample size of 395 older people. The results show different predictors of social network sites considering all the samples, baby boomer (born between 1947 and 1966) males and females, silent (born between 1927 and 1946) males and females. The high heterogeneity among older people is confirmed; this means that dealing with older adults as a uniform set of users of social network sites is a mistake. This study demonstrates that the four segments behave differently, and many diverse variables influence the acceptance of social network sites.

show abstract

“…According to Grossbart, Hughes, Pryor, and Yost (2002), young people can influence and change their parents' attitudes and behaviors, especially when the young possess new knowledge and skills that parents have not obtained. In socialization research, this "bottom-up" socialization from children to parents is known as reverse socialization, which is defined as the process by which younger people influence older people's social knowledge and skills (Correa, Staubhaar, Chen, & Spence, 2015;Randall, Pauley, & Culley, 2015). Our findings demonstrate that this reverse socialization takes place between young WeChat users and their parents.…”

Section: Parental Influence and Brand-following Behaviorsmentioning

confidence: 65%

Young Chinese WeChat Users’ Brand-Following Behavior

Shin¹,

Huo²

2019

Makara Hubs-Asia

View full text Add to dashboard Cite

Brand-following of consumers on social media constitutes an important return on investment (ROI) index in digital marketing. However, little is known to date regarding brand-following behaviors of young Chinese social media users on Chinese social media platforms, in addition to the factors associated with them. In this study, our in-depth interviews with 20 emerging adults who followed brands through WeChat indicated that materialistic values, brand-related peer communication, and parents' opinions regarding different product categories impact the brand-following behaviors of young consumers. The interviews also demonstrated that young people's brand-following affected their intentions to post brand-related messages that were pertinent to luxury brands. However, their purchase intentions were limited to the most affordable items from those luxury brands. In addition, they were less likely to repost brand information created and provided by marketers. Theoretical and practical implications are discussed herein, and suggestions for future research provided.

show abstract

Family Social Networks, Reciprocal Socialization and the Adoption of Social Media by Baby Boomer and Silent Generation Women

Cited by 9 publications

References 16 publications

Brokering Culture and Power in a Media-Driven World: Parents of Adolescents in Northern Thailand

Brokering Culture and Power in a Media-Driven World: Parents of Adolescents in Northern Thailand

Segmentation of Older Adults in the Acceptance of Social Networking Sites Using Machine Learning

Young Chinese WeChat Users’ Brand-Following Behavior

Contact Info

Product

Resources

About