“…The literature revealed mixed empirical evidences regarding the impacts of reputation on firm performance. While there is a substantial amount of research which affirms the positive impacts of corporate reputation on subsequent financial performance (Deephouse, 2000; Roberts and Dowling, 2002; Eberl and Schwaiger, 2005; Anderson and Smith, 2006; Alvarado-Vargas, 2013; Hall and Lee, 2014; Raithel and Schwaiger, 2015; Chen, 2016; Castilla-Polo et al , 2018; Kaur and Singh, 2018; Santiago et al , 2019), the inverse impacts are also well-documented (Liu et al , 2014; Hassan et al , 2015; Phillips et al , 2015). Meanwhile, others found no significant reputation-performance link (Rose and Thomsen, 2004; Inglis et al , 2006; Tischer and Hildebrandt, 2014).…”