We give an explicit description of the full asymptotic expansion of the Schwartz kernel of the complex powers of m-Laplace type operators L on compact Riemannian manifolds in terms of Riesz distributions. The constant term in this asymptotic expansion turns out to be given by the local zeta function of L. In particular, the constant term in the asymptotic expansion of the Green's function L −1 is often called the mass of L, which (in case that L is the Yamabe operator) is an important invariant, namely a positive multiple of the ADM mass of a certain asymptotically flat manifold constructed out of the given data. We show that for general conformally invariant m-Laplace operators L (including the GJMS operators), this mass is a conformal invariant in the case that the dimension of M is odd and that ker L = 0, and we give a precise description of the failure of the conformal invariance in the case that these conditions are not satisfied.