“…Increased profitability will help investors to see the good performance of the company it will have an impact on increasing firm value. This is evident from the research results pinpointing that profitability has a positive and significant effect on firm value (Fadhilah, et al, 2021;Obradovich & Gill , 2012;Tarihoran, et al, 2019;Rahmadhani & Anwar, 2021;Karina & Evendi, 2019;Rusnaeni, et al, 2022;Sitompul, 2019;Nuansari, et al, 2020;Chabachib, et al, 2020;and Anjarwati, et al, 2016), as well as research that highlighted that profitability has a significant effect on firm value (Meze and Tohari, 2020;Astutik, 2021;Mardi, Hermanto & Widiastuty, 2019;Angary, Handojo, & Supriatna, 2020;Markonah , et al, 2020;and Frederica, 2019). This is despite a few results denoting that profitability does not affect firm value (Nazir & Agustina, 2018).…”