Faktor Influencing CIMB Niaga's Mobile Phone Account Continuation Usage: A Study of Technology Acceptance Model (TAM)
Agus Mulyono,
Dwi Septi Rahmawati
Abstract:As smartphone capabilities, technological complexity, and other developments increase, banks must adapt to meet demand. CIMB Niaga, a private-owned bank, has some digital banking products, one of which is a mobile phone savings account. The objective of this study is to prove and analyze whether the TAM variables affect the continued use of CIMB Niaga’s mobile phone account. These variables include perceived usefulness, perceived ease of use, perceived risk, perceived trust, and perceived satisfaction. Using 7… Show more
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