“…Conventional cash waqf fund rising faces various challenges on its development. Some of these challenges are: transparency and accountability of waqf institutions (Rusydiana & Rahayu, 2019); low public literacy towards waqf (Fauziah & El Ayyubi, 2019) (Ekawaty & Muda, 2015) (Jazil et al, 2019) which are influenced by education (Nizar, 2014); social cultural factors and lack of promotion (Adeyemi, Ismail, & Sabariah, 2016); issues related to waqf institutions and their legal instruments (Hasim, Lubis, & Ali, 2016); religious factors (Jazil et al, 2019) (Rizal & Amin, 2017) (Dennis et al, 2018) (Osman et al, 2014), trust in waqf management institutions, and convenient in performing endowments/ supported facilities (Jazil et al, 2019) (Shukor et al, 2017); uncertified and less qualified Nazir (waqf manager) as many Nazir treat their profession as side job (Huda, Rini, Mardoni, Hudori, & Anggraini, 2017) (Rusydiana & Rahayu, 2019); and the lack of creative and innovative marketing strategies (Rusydiana & Rahayu, 2019).…”