Abstract:In recent years, trailers have undergone several changes due to the fact that they are now distributed online. The new possibilities in digital production and distribution have also led to the rise of new remix formats that parody and challenge trailer conventions. This article engages with the audiovisual aesthetics of so-called fake trailers in order to deliberate on their paradoxical promotional status. In terms of their audiovisual aesthetics, it is shown how such trailer remixes are driven equally much by… Show more
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