Fake News and the Web of Plausibility

Abstract

This article explores the presentation of fake news, the most salient kind of disinformation, focusing neither on its text-based content nor its image-based form, but instead on its overall aesthetic composition—and how and why that composition contributes to the proliferation of disinformation. It begins with an analysis of “real news”—the genre that fake news attempts to copy—and its reliance on what Gaye Tuchman calls the “web of facticity” to communicate “good” information. It then turns to examine how fake news uses the logic of graphic design to exploit features of the web of facticity to create a “web of plausibility”—the web of facticity’s evil twin—to generate momentum for circulation through the analysis of several specific aesthetic features of the news genre. The conclusion offers some possible ways that this sort of perspective can better equip us to help stop the spread of disinformation.