Fair trade: quality, market and conventions

Renard, Marie-Christine

doi:10.1016/s0743-0167(02)00051-7

Cited by 405 publications

(320 citation statements)

References 5 publications

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“…Recent growth has produced a much wider scope of consideration covering areas such as the market scope and growth (Moore, 2004; Nichols and Opal, 2005, Reynolds, 2000;Renard, 2003) …”

Section: Fair Trade and Networkmentioning

confidence: 99%

“…Recent growth has produced a much wider scope of consideration covering areas such as the market scope and growth (Moore, 2004;Nichols andOpal, 2005, Reynolds, 2000;Renard, 2003), tourism (Cleverdon and Kalisch 2000), consumerism (Strong, 1997), marketing (Tallontire, 2000) and social auditing systems (Dey, 2000;. There has, however, been an increasing interest in the commercialisation or mass-marketing of fair trade (Davies and Crane, 2003;Moore, 2004;Golding and Peattie, 2005;Hira and Ferrie, 2006), driven by the advent of "fair trade companies" (Davies, 2007).…”

Section: Fair Trade and Networkmentioning

confidence: 99%

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Alliances and Networks: Creating Success in the UK Fair Trade Market

Davies

2008

J Bus Ethics

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Data from a longitudinal study into the key management success factors the fair trade industry, provides insights into the essential nature of inter-organisational alliances and networks in creating the profitable and growing fair trade market in the UK.Drawing on three case studies and extensive industry interviews, we provide an interpretive perspective on the organisational relationships and business networks, and the way in which these have engendered success for UK fair trade companies. Three types of benefit are derived from the networks, Competitive Developments through virtual integration the organisations remain flexible and small whilst projecting size to the market, Intellectual Developments through the sharing of intellectual capital with a diverse network of organisations in many fields, and Ideological Developments through an Ideological Network of like minded individuals the companies can protect themselves from the assimilation of the original purpose of fair trade, to help the developing world. However, relative success at leveraging these benefits is influenced by three managerial factors, Partner Choice, Partner Use and Partner Management. Key WordsFair trade Commercialisation Alliances and networks Ideology IntroductionThe fair trade movement sprang from a desire to encourage community development in some of the most deprived areas of the world (Brown, 1993). Fair trade is achieved through the "application, monitoring and enforcement of a fair trade supply agreement 3 and code of conduct typically verified by an independent social auditing system" (Crane and Matten, 2004: p.333). Despite its public perception of being almost like a charity (Mintel, 2004), many fair trade organisations are, in-fact, profit seeking organisations (Davies and Crane, 2003, Moore, 2004). Similarly brands are now aimed at targeting mainstream customer groups and compete head-to-head for shelf space with major retail brands (Low and Davenport, 2006;Moore, 2004; Nichols and Opal, 2005;Wilkinson, 2007). Therefore despite distribution of profits (and supply chains) differing from many businesses within their markets the processes of marketing, sales and logistics are, in principle, identical to other small, social entrepreneurial start up companies (see Mair, Robinson and Hockerts, 2006;Davies, 2007). This paper investigates the importance of inter-organisational alliances and networks in creating the profitable and growing fair trade market in the UK. Drawing on three case studies, data from longitudinal participant observation, interviews and secondary sources provide an interpretive perspective on the organisational relationships and business networks. Focusing on the benefits that accrue from networked partnerships, not the structure of these partnerships, the contribution of this paper is to bring the importance of these networks to the fore in future fair trade discussions. This research uncovers that alliances and inter-company networks have been purposefully embedded in the fair trade industry since it...

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“…Recent growth has produced a much wider scope of consideration covering areas such as the market scope and growth (Moore, 2004; Nichols and Opal, 2005, Reynolds, 2000;Renard, 2003) …”

Section: Fair Trade and Networkmentioning

confidence: 99%

Section: Fair Trade and Networkmentioning

confidence: 99%

Alliances and Networks: Creating Success in the UK Fair Trade Market

Davies

2008

J Bus Ethics

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“…Originating in French economic theory (e.g. Boltansky and Thévenot 1991;Thévenot 1995), this has been applied to analysis of agro-food (Ponte 2007;Freidberg 2003a;Renard 2003). It introduces sociological considerations to economic analysis, perceiving concepts such as quality as key, both in the analysis of economic life but also in contemporary competitive strategies (Renard 2003).…”

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confidence: 99%

The political economy of alternative trade: Social and environmental certification in the South African wine industry

McEwan

Bek

2009

Journal of Rural Studies

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“…Some [1]- [4] nailed the research hard to the ground of fair trade theory and its evolution through the ages. It faces challenges to go along the path of the economic relationship and create cooperation that is justifiable.…”

Section: Introductionmentioning

confidence: 99%

Is Fair Trade Really a Solution to Create Fairness in Agricultural Trade? — Case in Indonesia

Yusida¹

2014

IJTEF

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Abstract-Fair trade is a dream of an ideal trade. Fair trade originated to protect all economic actors' producer, trader, and consumer. This issue escalated when classical failed to explain why many countries (especially developing countries) suffered a g reat loss due to international trade, particularly in the agricultural sector. Classical theories tend to stand in the favor of Developed Countries, so that free trade was focused more on who wins and who loses. Agriculture has unique characteristics that can not be equaled with any other sector. In fact agricultural free trade policies often do not lead to fair trade. Farmers as producers actually do not have a bargaining power. However, fair trade is not a mere dream, as it can be actualized by improving the institutional system, especially in Developing Countries.

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Fair trade: quality, market and conventions

Cited by 405 publications

References 5 publications

Alliances and Networks: Creating Success in the UK Fair Trade Market

Alliances and Networks: Creating Success in the UK Fair Trade Market

The political economy of alternative trade: Social and environmental certification in the South African wine industry

Is Fair Trade Really a Solution to Create Fairness in Agricultural Trade? — Case in Indonesia

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