Using rats in a conditioned lick suppression preparation, six experiments were conducted in which the subjects were exposed to a single tone-LiCI pairing. Despite evidence from tone-shock conditioning that the tone was an adequate conditioned stimulus and evidence from taste-LiCI conditioning that the LiCI was an adequate unconditioned stimulus, no suppression to the tone was observed following the tone-LiCIpairing, a finding consistent with prior cue-to-consequence research. In each experiment, subjects receiving a tone-LiCI pairing were subsequently exposed to either the tone or LiCI outside the conditioning context in an attempt to reactivate a potentially latent tone-LiCI association. The parameters of these reminder treatments were chosen on the basis of their previously proven effectiveness in reversing such performance deficits as blocking, overshadowing, latent inhibition, and experimental amnesia. Although a variety of stimulus parameters were used in an effort to reverse the cue-ro-consequence deficit, none of the experiments detected any tendency towards suppression by reminded subjects exposed to a tone-LiCI pairing. This uniform lack of reminder-induced recovery suggests that cue-toconsequence deficits reflect true acquisition failure rather than poor retrievability.Garcia and Koelling's (1966) "bright-noisy water" experiment caused a resurgence of interest in Thorndike's (1932) concept of "belongingness." Garcia and Koelling found that in rats an audiovisual cue would more readily act as a conditioned stimulus (CS) for footshock than for toxin, whereas a gustatoryolfactory cue would more readily act as a CS for toxin than for footshock. Using Seligman's (1970) terminology, we shall refer to a readily manifest association as being "prepared" and an association not readily manifest as being "contraprepared." This difference in preparedness, often referred to as the cue-to-consequence effect, does not necessarily prevent all responding based upon contraprepared associations between CSs and unconditioned stimuli (USs); rather, the effect is typically evident in a greater number of CS-US pairings being necessary to achieve behavioral control by contraprepared associations than prepared associations. Moreover, the asymptotic control exerted by contraprepared associations is ordinarily less robust (Seligman, 1970).Both Garcia and Koelling (1966) and Thorndike (1932) assumed that cue-to-consequence performance deficits were attributable to impaired acquisition. This interpretation has been widely accepted (e.g., Kalat, 1977;Seligman, 1970). However, in recent years several other associative performance