“…The retail internationalization process could also be considered an entry mode choice in newly emerging markets that in recent years have become critical in the fashion business; the entry mode could be different over time and emerges as the result of a combination of historical, experiential, financial, opportunistic, strategic and company-specific factors (Doherty, 2000). Failure in international retailing is not uncommon (Burt et al, 2003), so it is important to find the right partners, to study carefully the strategy to adopt in the foreign markets (foreign direct investments, joint ventures, franchising, etc.) and to give a qualified operational support (Doherty, 2007).…”