Faculty’s use of Facebook and implications for e-Professionalism in Thailand

Abstract

This study aims to describe Thai faculty's use of Facebook. Using Facebook's Graph Search, data from faculty members in two universities were collected and analysed. The qualitative content of the profiles such as photos, wall posts, and Facebook pages were examined and found that many faculty members used Facebook for personal reasons. However, the study also found evidence of professional ethics violations ranging from borderline to outright inappropriate. The study gives a glimpse of the reality of e-professionalism challenges in Thailand and urges open discussion among administrator and other stakeholders including human resources department and the student representatives.

Farmers’ Use of Social Media and its Implications for Agricultural Extension: Evidence from Thailand

“…Therefore, access to the Internet and social media is common practice for the general public in Thailand, except for those living in extremely remote areas. Thus far, numerous studies have investigated various aspects of social media use in the country: for example, education (Buraphadeja & Prabhu, 2020;Jaimunk & Sureephong, 2013;Seechaliao, 2014), marketing (Chanthinok, Ussahawanitchakit, & Jhundra-indra, 2015;Tantiponganant & Laksitamas, 2016;Tarsakoo & Charoensukmongkol, 2020), and disaster management (Gunawong & Jankananon, 2015;Gunawong., Thongpapanl, & Ferreira, 2019;Ling, Pan, Ractham, & Kaewkitipong, 2015). However, research focusing on utilization of social media in the context of agricultural extension is still very limited (see e.g., (Sriboonruang, Isarakul, & Siripipattanakul, 2020)).…”