Abstract:This study aims to provide novel insights via a joint investigation of the moderating effect of social influence and psychological ownership on ecotourism loyalty. It further explores and makes significant contributions to the Expectation Confirmation Theory. Design/methodology/approach: Using longitudinal survey data gathered from 156 respondents before and after their travels, this research assesses the moderating role of social influence and psychological ownership on two of the well-established relationshi… Show more
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