“…It is also high in Belgrade (12.2%) and Vojvodina (11.5%), the lowest in eastern Serbia and the depth of poverty is highest in south-eastern Serbia (5.0%) (Table 3). Rural regions in Serbia differ significantly in social, economic and demographic characteristics.The main problems and trends in which almost all rural regions are involved are migration, poor diversification of economic activities, large-scale agriculture, high unemployment, lack of employment opportunities, poor and underdeveloped infrastructure, low GDP per capita compared to urban regions and the unpolluted environment facing potential threats.In one study, which analyzed the potential for rural tourism development in Sirić Parish, Kosovo and Metohija, the authors argue that rural tourism would diversify the rural economy, provide additional income to the rural population, reduce unemployment, and reduce disparities in the economic development of rural and urban areas.Tourism is an opportunity for farms that mainly sell primary (unprocessed) agricultural products to sell the food products as tourist products on their properties (Ciutacu, 2009).The conclusion is that the directions that should be taken are: to finance the development of rural tourism and include: infrastructure, staff, tourism activities and it is necessary to apply appropriate standardization and categorization of services, especially adequate conditions for accommodation, promotions and sales channels of agro-tourism products in the Republic Serbia, countries in the region and thus support the Serb population in Kosovo and Metohija; migration would be halted by creating the elemental conditions for the general, much higher standard of the rural population of Sirinić Parish (Maksimović et al, 2019).…”