Factors of effectiveness of green nudges for more eco-responsible behaviour – Systematic review and research directions

Abstract

Considering the rise of green nudges, our objective is to determine the factors of their effectiveness through a systematic review, following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, which analyses 28 articles and 73 pro-environmental nudges. Following a redefinition of the concept and a categorisation based on the construal-level theory of psychological distance (opposing the lever of the ‘how’ to that of the ‘why’ of choice), the effectiveness of green nudges is analysed. A relationship of dependence appears between the (in)effectiveness of nudges and (1) the levers, mechanisms and techniques mobilised; (2) the visibility of the behaviour by others; (3) the field of application; and (4) the geographical area. These analyses and the limitations of the work reviewed provide a basis to propose avenues for research. New theoretical insights and recommendations are provided in favour of more effective nudges for the adoption of ecological and responsible behaviours.

Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator

“…“Green behavior” refers to a broad range of daily environmentally responsible decisions and actions people make [ 26 ]. It is a comprehensive approach to environmentally conscious living.…”