Factors Influencing the Usage of E-Business to Improve SME Performance

Abstract

This article presents a theoretical framework for investigating factors influencing e-commerce implementation among SMEs to enhance their performance, and how these factors—percieved ease of use, perceived usefulness, and perceived privacy—could be used for this purpose. Furthermore, this article examined these factors' influence on e-commerce adoption based on three theories, “resource-based view, unified theory of acceptance and use of technology theories.” The data was obtained from a novel questionnaire, which was distributed copies to owners and managers of two hundred and five (205) SMEs in Oyo State, Nigeria. PLS-SEM for analysing empirical data derived. It was found that SMEs' e-commerce adoption to enhance their performance is highly impacted by perceived ease of use and perceived usefulness. On the other hand, perceived privacy is not significantly linked to e-commerce use. The findings were then used to construct a conceptual framework for e-commerce adoption among SMEs.

The role of entrepreneurs and firm characteristics to the level of innovativeness: A study of e-commerce adoption on traditional drink SMEs

“…In 2021, only 12 million SMEs or 19% have registered as digital businesses [10]. Previous studies on e-commerce have been conducted [11][12][13][14][15][16][17][18]. However, studies focusing on the level of innovation in e-commerce adoption are still limited.…”