Factors Influencing the Intentions of Young People to Develop Image with Intellectual Property in Residence: A Case Study of Green City Development
Sean Lin,
Xin Li,
Sandy Yang
et al.
Abstract:In China, green industries have been developed under an important policy for promoting economic restructuring. Various regions have successively developed green cities. This study was conducted to develop a green marketing model to introduce an intellectual property (IP) of the image into green and sustainable development. A literature review result revealed that the behavioral intentions (BI) of popular groups and grasping the needs of core consumer groups were essential. The unified theory of acceptance and … Show more
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