Abstract:Purpose: This research examined the effects of television-advertising viewing on the perceived wealth in society and the materialistic value orientations among adolescents in urban Egypt.
Methodology: A survey on two hundred (200) adolescents aged eleven (11) to seventeen (17) was conducted in 2013. The urban sub-sample consisted of one hundred (100) respondents studying in Grade 7 and Grade 8 from a secondary school in Cairo city. The rural sub-sample consisted of one hundred (100) respondents studying … Show more
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