Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country
I Made Sukresna,
Jesca Edward Mikina
Abstract:Environmental concerns have led to increased environmentally conscious practices and the production of green products. However, in an emerging country like Tanzania, young Tanzanian consumers have shown less responsiveness, necessitating an exploration of the factors influencing their purchase behaviour. This study investigates the factors influencing young Tanzanian consumers' decision to buy green products. A quantitative approach was conducted using structured online questionnaires to collect data from 161 … Show more
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