Factors influencing the consumer’s intention to buy fashion products made by recycled plastic waste

Nguyễn, Xuân Hùng; Tran, Hoang Long; Nguyen, Quang Huy; Luu, Thi Phuong Anh; Dinh, Ha Linh; Vu, Huyen Trang

doi:10.5267/j.msl.2020.6.032

Cited by 12 publications

(4 citation statements)

References 1 publication

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“…Furthermore, future studies could investigate the impact of actual labels on PCR packaging and the salience of sustainability information in consumer decision-making processes, as well as test and expand the ecological validity of the findings by conducting field studies at the point of purchase in supermarkets, and during product use at home. Moreover, it would be important to include relevant variables for consumers' choice that we did not account for in this study, especially the product price and socioeconomic status of consumers, since the literature on the willingness to pay for environmentally friendly products is not yet unanimous [147][148][149]. These insights could provide valuable guidance for developing more effective strategies for promoting the adoption of sustainable packaging and influencing consumer behavior.…”

Section: Discussionmentioning

confidence: 99%

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

Di Cicco,

Loos,

Vos

et al. 2024

Sustainability

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This study investigates consumers’ acceptance and perceptions of post-consumer recycled (PCR) plastic packaging with an off-odor, and the effect of a sustainability claim thereupon. We utilized a mixed design to examine the influence of the percentage of PCR, packaging color, and the presence of a sustainability claim on consumer perceptions. Participants were presented with vignettes describing a scenario involving the purchase of shampoo bottles with or without a sustainability claim and asked to smell and rate the odor qualities of the bottles, as well as their acceptability and willingness to buy. The study found a main effect of the percentage of PCR and color on acceptability and willingness to buy and a main effect of the percentage of PCR on the perceived odor properties. However, the presence of a sustainability claim did not significantly affect consumer perceptions. The findings provide valuable insights for stakeholders in the sustainable production and consumption sector and offer recommendations for future research to further explore the impact of sustainability claims in shaping consumer acceptance of sustainable packaging with suboptimal sensory properties.

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Section: Discussionmentioning

confidence: 99%

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

Di Cicco,

Loos,

Vos

et al. 2024

Sustainability

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show abstract

“…Wherein, Kumagai (2020) examined the influence of brand attitude on willingness to pay for sustainable plastic clothing. However, little research has been conducted on other factors that influence intent to purchase recycled products in the non‐luxury market (Tonglet, Philips, & Read, 2004; (Nguyen et al, 2020; Park & Lin, 2020). Likewise, the impact of attitude on willingness to pay for recycled products has been studied (Tonglet et al, 2004; Kumagai, 2020), but it is still not clear how brand attitude influences purchase intent of recycled products by non‐luxury brands.…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…A substantial amount of literature has explored various factors leading to the intention to buy recycled plastics (Magnier, Mugge, & Schoormans, 2019; Nguyen et al, 2020; Queiroz et al, 2021). In the interim, prior research specifically accentuates recycled products and luxury brands in relation to brand attitude and purchase intention in plastic clothing (Kumagai, 2020) and accessories (Adıgüzel & Donato, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products

Singh

Kunja

2023

Bus Strat Dev

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Over the past decade, there has been an upsurge in environmentally and socially conscious consumers. The paradigm shift toward sustainability has obligated businesses to understand the role of consumers' attitudes toward sustainability. This study examines the impact of brand attitude on the intent to purchase recycled products through brand trust and brand commitment. Prior research focused specifically on recycled products and luxury brands; thus, this study endeavors to examine consumer behavior from the perspective of non‐luxury brands within the context of recycling. In doing so, a sample of 333 Indian consumers was used to analyze the formulated hypothesis using mediation analysis in SPSS Process Macro. The findings exhibit that brand trust and brand commitment serve as mediators as well as serial mediators in the relationship between brand attitude and purchase intention toward recycled products. The study advances the literature on recycled products by combining two theories – theory of reasoned action and trust‐commitment theory, and by incorporating a branding perspective into the picture. Besides this, it helps marketers prioritize what is really important for a brand to gain trust and commitment from consumers in this competitive world.

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Factors influencing purchase intention for recycled products: A comparative analysis of Germany and South Africa

Dobbelstein

Lochner

2023

Sustainable Development

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Due to an increasing demand, companies have started producing recycled products. However, little is known about the specific purchase behavior. Hence, this study analyses the factors influencing purchase intention for recycled products including differences related to different types of products and between Germany and South Africa. A quantitative study in Germany (n = 603) and South Africa (n = 692). shows that purchase intention is significantly higher in South Africa. The influencing factors (individual, product, and context related constructs) are the same in both countries, but they differ regarding their strength. Thus, the factor “attitude/environmental concern” has the strongest influence in South Africa, while it is “value/accessibility” in Germany. Furthermore, purchase intention for mobile phones is generally smaller than for t‐shirts and toilet paper. Purchase intention for recycled t‐shirts is significantly higher in South Africa than in Germany.

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Factors influencing the consumer’s intention to buy fashion products made by recycled plastic waste

Cited by 12 publications

References 1 publication

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products

Factors influencing purchase intention for recycled products: A comparative analysis of Germany and South Africa

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