Factors Influencing the Adoption of Mobile Banking Services in Bangladesh: An Empirical Analysis

Hassan, Mohammad Masudul; Rahman, Airin; Afrin, Sharmin; Rabbany, Gulam

doi:10.12966/irjm.02.02.2014

Cited by 9 publications

(10 citation statements)

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“…Till date, most of the research on mobile banking adoption (Aderonke, 2010;Akturan & Tezcan, 2012;Al-Jabri & Sohail, 2012;AlSoufi & Ali, 2014;Crabbe, Standing, Standing, & Karjaluoto, 2009;DiVanna, 2003;Goi, 2006;Gu, Lee, & Suh, 2009;Haig, 2002;Hanafizadeh, Behboudi, Abedini Koshksaray, & Jalilvand Shirkhani Tabar, 2014;Hassan, Rahman, Afrin, & Rabbany, 2014;Kabir, 2013;Karjaluoto, Koenig-Lewis, Palmer, & Moll, 2010;Karjaluoto, Riquelme, & Rios, 2010;Kazi & Mannan, 2013;Khraim, Al Shoubaki, & Khraim, 2011;Laforet & Li, 2005;Lee, Lee, & Kim, 2015;Luarn & Lin, 2005;Mattila, 2003;Mbiti & Weil, 2011;Medhi, Ratan, & Toyama, 2009;Nayak, Nath, & Goel;Oshunloye, 2009;Suoranta, 2003;Yu, 2012;Zhou, Lu, & Wang, 2010) either focus on developed countries or on developing countries from a narrow or urban scope. Most of the previous research is lagging behind in identifying the factors contributing to the adoption of mobile banking in rural areas.…”

Section: Introductionmentioning

confidence: 99%

Banking Access for the Poor: Adoption and Strategies in Rural Areas of Bangladesh

Rahman¹,

Islam

2016

JEFS

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The progress of Mobile Banking (M-banking) is unsatisfactory in terms of achieving a key objective, i.e. to reach the inaccessible unbanked customers at an affordable cost for financial inclusion. We identify the causes to this problem through the investigating the factors affecting the adoption of m-banking in remote areas of Bangladesh using a 236 primary sample of m-bank customers from seven geographical locations and across professions. We document a positive effect of perceived ease of use, trusts, and perceived usefulness, and a negative effect of user interface on adopting m-banking in rural Bangladesh. our findings provides significant policy implications for policy planners and the bank managers to enrich their policies and strategies for promoting financial inclusion as well as successful banking business in rural of Bangladesh.

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Section: Introductionmentioning

confidence: 99%

Banking Access for the Poor: Adoption and Strategies in Rural Areas of Bangladesh

Rahman¹,

Islam

2016

JEFS

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“…Mohammadi (2015) reported that awareness significantly affected Iranian users' perceptions of the ease and usefulness of m-banking. Similar findings appeared in Malaysia (Amin et al, 2008), in Bangladesh (Hassan et al, 2014), and in Finland (Laforet & Li, 2005). Abubakar and Hartini (2013) reviewed the literature, determining that "technology awareness" would moderate the effect that performance expectancy and effort expectancy would have on behavioral intention to use point of sale technology.…”

Section: Awareness Of M-banking Services As a Moderator Variablementioning

confidence: 64%

“…The literature provided evidence of the significant role of users' perception of risk (e.g., Alsheikh & Bojei, 2014;Chitungo & Munongo, 2013;Gu, Lee, & Suh, 2009;Hanafizadeh, Behboudi, Koshksaray, & Tabar, 2014;Hassan, Rahman, Sharmin, & Rabbany, 2014;Liu et al, 2008;Luo, Li, Zhang, & Shim, 2010;Venkatesh & Morris, 2003;Wu & Wang, 2005;Wessels & Drennan, 2010). These studies found that perceived risk has an inhibiting effect on users' behavioral intentions to use m-banking.…”

Section: Perceived Riskmentioning

confidence: 99%

An Empirical Examination of Customers’ Mobile Phone Experience and Awareness of Mobile Banking Services in Mobile Banking in Saudi Arabia

Alkhaldi

2017

IJIKM

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Aim/Purpose: This work aims to understand why a disparity between the popularity of smart phones and the limited adoption of m-banking exists. Accordingly, this study investigates factors that affect a person’s decision to adopt m-banking services. Such an investigation seeks to determine if and to what extent customers’ mobile phone experience as well as their awareness of m-banking services influence their intention to use such services? Background: This study developed a conceptual model to determine the influence that users’ mobile phone experience as well as users’ awareness of m-banking services had on users’ behavioral intention to use m-banking in Saudi Arabia. Methodology: The quantitative method used to collect data was a survey questionnaire tech-nique. A questionnaire with non-structured (close-ended) questions was formulated. A random sample, targeting banking customers in Saudi Arabia, was selected. This study collected data using a cross-sectional survey. Of those surveyed, 389 provided valid responses eligible for data analysis. SPSS v.22 was used to analyze the data. Contribution: This study produced helpful results and a new m-banking conceptual model. The developed conceptual model focused integrally on users’ awareness and experience as antecedents of m-banking adoption and highlighted the im-portance of differentiating between measuring the users’ characteristics in adopting e-banking in general and m-banking services in particular. In addition, this type of model has the ability to synthesize new control variables as well as to study technology acceptance in developing countries. This study, based on an extended UTAUT model, set out to discover what factors might affect customers’ intentions to use m-banking in Saudi Arabia. Findings: The results show that service awareness has a direct effect on performance and effort expectancy, but not on perceived risk. Moreover, mobile phone experience fails to impact the relationships in the same hypothesized direction. As anticipated, performance expectancy, effort expectancy, and perceived risk have direct and significant effects on behavioral intentions to use m-banking. However, customer awareness fails to impact the relationships of performance expectancy, effort expectancy, and perceived risk on behavioral intentions to use m-banking. Recommendations for Practitioners: Banks should target customers by distributing useful information and applying measures to increase acceptance. Banks need to introduce something imaginative to convince bank customers to abandon existing service channels and adopt m-banking services. Banks should make m-banking services the easiest service for conducting bank transactions and/or help customers conduct transactions that they cannot do any other way. Recommendation for Researchers: Other factors, such as trust, culture, and/or credibility should be investigated along with user’s awareness and experience factors in m-banking services. There is a need to focus on a specific type of m-banking. Thus, it may be fruitful to study the adoption of different systems of m-banking services. Impact on Society: This study suggests that m-banking services should be designed and built based on a deep understanding of customers’ needs using extensive testing to assure that applications and sites function well in a mobile setting. Future Research: Future researchers should apply the conceptual model developed in this study in different settings, different countries, and to different technologies.

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“…Only a handful of studies examined customer preferences on the intention of using mbanking in Bangladesh (Azad, 2016;Hassan et al , 2014;Islam and Hossain, 2014;Liza, 2014;Parvin, 2015). However, most of the previous studies employed descriptive studies while application of scientific approach can hardly be noticed.…”

Section: Introductionmentioning

confidence: 99%

Adoption of Mobile Banking in Bangladesh: A Conceptual Framework

Islam

Karia

Soliman

et al. 2017

RSS

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The objective of this paper is to present a framework to study the behavioral intention of customers to use mobile banking service in Bangladesh. Though many companies have taken initiatives to make it popular among the customers, there is still no sign of significant progress. It is therefore necessary to understand what factors influence the intentions of customers to adopt mobile banking in Bangladesh. However, there is a lack of scientific frameworks available to adopt for this study purpose. To develop this framework an extensive literature review has been conducted from the scientific journals and from influencial authors in this field. The proposed framework extended the unified theory of acceptance and use of technology (UTAUT) model by integrating two additional variables such as perceived credibility and personal innovativeness. This study presented a proposed framework which has not been tested in an empirical setting. Therefore, an empirical studies need to be performed to identify the fitness of the proposed model. Managers, bankers, practitioners can use this framework to study the behavioral intention of their customers to adopt mobile banking service. Though UTAUT theory has been designed to evaluate the behavioral intention to adopt generic information technology, however specific technology needs some special treatment. For example, UTAUT cannot address all issues related to user acceptance of mobile banking. Therefore, this study extended UTAUT by adding two new variables which are highly relevant for mobile banking industry.This is an open access article under the terms of the Creative Commons Attribution License 4.0, which allows use, distribution and reproduction in any medium, provided the original work is properly cited.

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Factors Influencing the Adoption of Mobile Banking Services in Bangladesh: An Empirical Analysis

Cited by 9 publications

References 0 publications

Banking Access for the Poor: Adoption and Strategies in Rural Areas of Bangladesh

Banking Access for the Poor: Adoption and Strategies in Rural Areas of Bangladesh

An Empirical Examination of Customers’ Mobile Phone Experience and Awareness of Mobile Banking Services in Mobile Banking in Saudi Arabia

Adoption of Mobile Banking in Bangladesh: A Conceptual Framework

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