Factors Influencing the adoption of e-commerce by Small and Medium-Sized Enterprises (SMEs) in Algeria: a qualitative study

Hassen, Houache; Rahima, Noor Hayani Binti Abd; Razi, Mohamed Jalaldeen Mohamed; Shah, Asadullah

doi:10.31436/ijpcc.v6i2.147

Cited by 3 publications

(2 citation statements)

References 9 publications

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“…The utilization of social media appears to be impacted by two key factors: testability and observability. Previous research has identified significant connections between testability and the propensity to embrace e-commerce [33], as well as between observability and the desire to adopt cloud technologies [34]. These findings highlight the influence of these factors on the adoption of different technological platforms.…”

Section: Discussionmentioning

confidence: 70%

Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling

Kumar,

Mishra

2024

J. Econ. Manage. Trade.

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Social media technology plays a crucial role in boosting productivity and competitiveness within various industries. It has made a substantial impact on the growth and vitality of small and medium-sized enterprises (SMEs) in the global economy. Through the utilization of social media technologies, SMEs can efficiently reach markets and interact with stakeholders while keeping costs to a minimum. As a result, the purpose of this study is to investigate the factors that influence SMEs' adoption of social media and the subsequent impact on their performance. The research team conducted a comprehensive study on the difficulties encountered by Small and Medium Enterprises (SMEs), considering various aspects such as technology, organization, and the environment. To gather data for the investigation, a survey with predefined answer options was administered. By adopting a quantitative methodology, the researchers analyzed 395 responses using structural equation modelling from industries such as Pharmaceutical, Automobile parts components, Electronics, IT solution Provider, Logistics, Financials, Khadi, Ceramics and glass product in Jharkhand. The results suggest that social media is becoming increasingly important for SMEs. By focusing on studying the innovative use of social media, managers and decision-makers in SMEs can improve their performance. However, Business performance refers to how well an organization achieves its goals and objective, typically measured through Sales, Brand Awareness and Customer Relationship. Additionally, incorporating social media into their operations acts as a positive mediator between technology, organization, environment, and SME performance. This research also highlights the advantages of using social media for organizations and provides insights into the motivations behind investing in this digital platform. It will help SME owner/Manager to improve marketing practices via social media adoption.

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Section: Discussionmentioning

confidence: 70%

Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling

Kumar,

Mishra

2024

J. Econ. Manage. Trade.

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“…Hajli et al [36] identified barriers to e-commerce in Iran, such as a lack of awareness of its benefits and organizational issues related to its implementation. Hassen [37] conducted a qualitative study on factors influencing the adoption of e-commerce by SMEs in Algeria and found that electronic payment methods, banking readiness, legal protection, awareness of e-commerce benefits, and risk concerns were the main barriers.…”

Section: Literature Reviewmentioning

confidence: 99%

Examining the Drivers of E-Commerce Adoption by Moroccan Firms: A Multi-Model Analysis

Youssef

Dahmani

2023

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In the context of an increasingly digitized global marketplace, this study seeks to shed light on its adoption in developing countries, focusing on Morocco. Applying logit, probit, and conditional mixed-process probit models to a sample of 807 Moroccan firms, we identify key factors that influence e-commerce adoption. The results show that younger, innovation-driven firms and those with a highly educated workforce tend to adopt e-commerce more readily. However, digital skills required in hiring do not significantly affect adoption, suggesting a complex relationship between digital skills and e-commerce use. The results also show that firms that are active on digital platforms and engage in innovative practices are more likely to adopt e-commerce. Therefore, this study argues for the need to improve digital skills training and for firms to establish a presence on digital platforms and promote innovation. On the policy front, the study suggests the promotion of supportive policies such as financial assistance, improved Internet infrastructure, and robust regulatory frameworks. As an important starting point for future research, these findings underscore the complexities of e-commerce adoption in Morocco and can guide further research, particularly in the context of similar emerging economies.

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E-commerce Adoption in Morocco: Key Factors and Growth Strategies

Youssef¹,

Dahmani²

2023

Preprint

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E-commerce is a rapidly evolving global trend that is having a significant impact on consumer behavior and business strategies. Despite its growing impact, e-commerce adoption by Moroccan firms remains low and research on this topic in this context is scarce. This study aims to fill this gap by investigating the main determinants influencing e-commerce adoption by Moroccan firms. We use logit, probit, and conditional mixed process-probit models to identify the critical factors driving e-commerce adoption. Our results reveal five key findings. First, newer firms that are more open to innovation and change are more likely to adopt e-commerce. Second, firms with a higher proportion of highly educated employees are more likely to adopt e-commerce. Third, the digital skills of new employees do not directly influence the likelihood of e-commerce adoption. Fourth, being listed on digital platforms increases the likelihood of e-commerce adoption. Finally, there is a positive relationship between firms engaged in innovation activities and e-commerce adoption. These findings highlight the need for additional investment in promoting modern organizational practices, reskilling workers, and implementing advanced technologies to facilitate effective e-commerce integration among Moroccan SMEs. By addressing these challenges, Moroccan firms can harness the full potential of e-commerce and contribute to the country’s economic growth and digital transformation.

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Factors Influencing the adoption of e-commerce by Small and Medium-Sized Enterprises (SMEs) in Algeria: a qualitative study

Cited by 3 publications

References 9 publications

Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling

Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling

Examining the Drivers of E-Commerce Adoption by Moroccan Firms: A Multi-Model Analysis

E-commerce Adoption in Morocco: Key Factors and Growth Strategies

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