Factors Influencing the Adaption of Online Pharmacy in Oman: Pilot Study

AlSideiri, Abir; Cob, Zaihisma Binti Che; Drus, Sulfeeza Bte Mohd

doi:10.1109/ies55876.2022.9888628

Cited by 2 publications

(1 citation statement)

References 27 publications

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“…E-pharmacies or online pharmacies have become popular primarily because e-pharmacies offer customers ease of buying that regular brick-and-mortar stores do not usually provide (Al Sideiri et al, 2021). Hence, providing the best e-service quality and experience to consumers is a crucial task for e-pharmacies.…”

Section: Conclusion and Recommendationsmentioning

confidence: 99%

A Comprehensive Review of E-service Quality and Comparative Study Between Online Pharmacies in India: 1mg and PharmEasy

Kumar,

Patil

2023

Jindal Journal of Business Research

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E-pharmacies have become the latest trend all over the world, especially since the COVID-19 pandemic started in 2019. While buying online, along with the products/medicines in case of e-pharmacies, people also expect a user-friendly website, prompt and safe delivery, data and payment security, and convenient customer services. Hence, e-pharmacy organizations should satisfy all these factors to be the best in the market, enhance customer experience, and increase customer’s repurchasing intentions. The objective of this research is to compare the e-service quality between two of the top e-pharmacies in India—Tata 1mg and API Holdings Private Limited’s PharmEasy—using the e-service quality hierarchical model developed by Blut (2016). E-service quality is evaluated and compared using the following dimensions: website/application design, customer service, security/privacy, fulfillment, and overall e-service quality from the consumer’s perspective. Findings of the study reveal that there was no significant difference in the quality of dimensions—website design and customer service between 1mg and PharmEasy—while there is a significant difference in the quality of fulfillment, security/privacy, and overall e-service quality between 1mg and PharmEasy.

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Section: Conclusion and Recommendationsmentioning

confidence: 99%