“…Task-Technology Fit (TTF) (Kim & Song, 2021 ), flow theory (Goh & Yang, 2021 ) and value theory (Qi et al, 2021 ) are also widely adopted. Other most employed frameworks involve uses and gratifications theory (U&G) (Zhang et al, 2022 ), Diffusion of Innovation Theory (DOI), Unified Theory of Acceptance and Use of Technology (UTAUT) (Taghizadeh et al, 2021 ), and Theory of Planned Behavior (TPB) (Dalvi-Esfahani et al, 2020 ). Stimulus-Organism-Response (SOR) model (Shao & Chen, 2021 ), Technology-User-Environment (TUE) framework (Gupta & Maurya, 2021 ), and Information Success System (ISS) (San-Martin et al, 2020 ) framework are also leveraged.…”