Factors influencing students' choice of fast food restaurants

Blešić, Ivana; Popov‐Raljić, Jovanka; Pivac, Татjana; Ivkov, Milan

doi:10.5937/ekopolj1801257b

Cited by 4 publications

(4 citation statements)

References 21 publications

(15 reference statements)

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“…The restaurant business is undergoing significant transformation because of variables such as changes in consumer lifestyles, perceptions, education levels, and awareness because of social media. Consumers today expect a quick and prompt response, as well as services that are tailored to their specific needs (Ivkov et al, 2018). Restaurants can innovate existing products and services or launch a whole new product or service.…”

Section: Alasan Utama Dari Makalah Ini Dibuat Adalah Untuk Memahami D...mentioning

confidence: 99%

Assessing The Impact of Innovative Practices on Customer Experience Satisfaction and Loyalty: A Study on Quick-Service Restaurants in North India

Manhas¹,

Sarangal²

2022

Asean J. Hosp. Tour.

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The primary rationale of this paper is to understand the impact of Innovative practices (IP) on Customer Experience (CE) and Customer Satisfaction (CS) in the Quick Service Restaurant. Further, the study also tends to approach innovative practices (IP) on Customer Loyalty (CL). The primary data was collected from 462 customers of a QSR belonging to an international brand located in Northern India. The scale development procedure involved Exploratory factor analysis, and confirmatory factor analysis has been used to identify and confirm the factor. Further Structural equation modelling has been used to test the hypothesized relationships. The findings of this study proved that innovative practices positively affect customer experience and Customer satisfaction in quick-service restaurants. The findings further indicated a significant relationship between innovation and customer loyalty. Several studies have been conducted on different aspects of service Innovation. The current study is the first attempt to offer innovative practices influence on Quick Service Restaurants. The paper is helpful for both practitioners and academicians as it would help develop effective marketing and operational strategies for Quick Service Restaurants. Moreover, managers are encouraged to carefully consider innovative practices that will increase the customer experience and the satisfaction toward their service offerings.

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Section: Alasan Utama Dari Makalah Ini Dibuat Adalah Untuk Memahami D...mentioning

confidence: 99%

Assessing The Impact of Innovative Practices on Customer Experience Satisfaction and Loyalty: A Study on Quick-Service Restaurants in North India

Manhas¹,

Sarangal²

2022

Asean J. Hosp. Tour.

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“…With this condition, customers are also expecting some kind of practical packaging, so they can eat-on-the-go. Blešić et al (2018) argue that the trend of eating in fast-food outlets is influenced by modernization and the fast pace of life by shortening the time it takes to prepare food. Customers who choose fast-food are usually expecting "good service staff, prices, menus, ambiance, and comfort" (Blešić et al, 2018, p. 258).…”

Section: A Oppressions Brought By Mr Krabs' Popular Culture's Thinking Capmentioning

confidence: 99%

Oppressions in Popular Culture’s SpongeBob SquarePants Episode of “Drive Thru”

Suwandi

Dukut

Riyandari

2021

celt

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This article is a development of the research done for an undergraduate study, which has the objectives to find the oppressions exercised by Mr. Krabs in USA’s “Drive Thru” episode of SpongeBob SquarePants cartoon TV series. Using Karl Marx’s theory in the study, it is revealed that the episode represents the oppressions by the Bourgeoisie capitalist towards the Proletariat. The data were discussed by using descriptive explanation and were analyzed and interpreted with the finding that the Bourgeoisie treated Proletariat rudely when it comes about money. As a development of the study, this article adds into the discussion on the explanation of Mr. Krabs actions based on the concept of Popular Culture’s strategies of making profit at the expense of the Proletariat.Key words: popular culture, cartoon, oppression, Marxism, profit makingAbstrak: Artikel ini merupakan pengembangan dari penelitian yang dilakukan sebagai bagian dari studi S1, yang bertujuan untuk untuk menemukan penindasan yang dilakukan oleh Tuan. Krabs pada episode “Drive Thru” dari serial kartun televisi SpongeBob SquarePants. Menggunakan teori Karl Marx terungkap bahwa episode tersebut merepresentasikan penindasan kaum kapitalis Borjuis terhadap kaum Proletar. Data yang ada dibahas dengan menggunakan penjelasan deskriptif dan dianalisa serta ditafsirkan dengan temuan bahwa kaum borjuis memperlakukan kaum proletar secara kasar dalam hal uang. Sebagai kelanjutan dari studi tersebut, artikel ini menambahkan penjelasan tentang perbuatan yang dilakukan tuan Krabs berdasarkan konsep strategi budaya popular yang mencari keuntungan dengan mengorbankan kaum proletar.Kata kunci: karya sastra popular, kartun, penindasan, Marxism

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“…These foreign entries have increased competition. In addition to the global chains, a large number of various traditional, domestic fast-food restaurants also exist (Leko Šimić and Pap, 2016;Blešić et al, 2018), which are mostly local and family owned (pizzerias, barbecue restaurants, bakeries and so on), not franchised. These offer locally characteristic products that are suited to local tastes.…”

Section: Introductionmentioning

confidence: 99%

“…Fast food is a fast-growing industry worldwide, including Croatia and Serbia, especially in larger cities. However, little has been published on consumer fast-food consumption in these countries or in emerging countries generally, and there is especially little on domestic and foreign restaurants (Srivastava, 2015;Blešić et al, 2018;Šapić, 2017). This study analyses the antecedents of consumption in these types of fast-food restaurants in two countries that differ in their level of political and economic development.…”

Section: Introductionmentioning

confidence: 99%

Consumption in fast-food restaurants in Croatia and Serbia

Sapic

Filipović

Dlačić

2019

BFJ

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Purpose The purpose of this paper is to explore the antecedents of product evaluations and behavioural intentions regarding fast-food restaurants. Research tests the moderating effects of tradition on selected relationships in Croatia and Serbia. Further, it tests consumer willingness to use services in domestic and foreign fast-food restaurants. Design/methodology/approach Samples were collected from 332 and 362 respondents from Croatia and Serbia, respectively. The validity of the model was tested with confirmatory factor analysis, and structural equation modelling was used to determine main and interaction effects. Findings For both foreign and domestic fast-food restaurants, variety seeking and cosmopolitanism had a positive impact on consumer evaluations and behavioural intentions, while the desire for unique products had a negative impact. Personal innovativeness had a positive impact on evaluations and intentions regarding foreign restaurants but a negative impact for domestic restaurants. A moderating effect of tradition was more present in the Serbian sample. Originality/value This study is the first to use the theory of planned behaviour and theory of social identity to investigate the impact of variety seeking, desire for unique products, cosmopolitanism and personal innovativeness on consumption in fast-food restaurants in two emerging countries in the country of origin context. Furthermore, it also provides information for researchers and marketers on fast-food consumption antecedents in different countries. New insights are provided for the moderating role of tradition.

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Factors influencing students' choice of fast food restaurants

Abstract: SummaryThe

Cited by 4 publications

References 21 publications

Assessing The Impact of Innovative Practices on Customer Experience Satisfaction and Loyalty: A Study on Quick-Service Restaurants in North India

Assessing The Impact of Innovative Practices on Customer Experience Satisfaction and Loyalty: A Study on Quick-Service Restaurants in North India

Oppressions in Popular Culture’s SpongeBob SquarePants Episode of “Drive Thru”

Consumption in fast-food restaurants in Croatia and Serbia

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