Factors influencing sociability in educational MMORPGs – a fuzzy AHP approach

Lee, Chun‐Chia; Hsu, Shang Hwa; Chang, Jen‐Wei

doi:10.1108/10662241311331745

Cited by 16 publications

(10 citation statements)

References 53 publications

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“…Socializing-based motivation has a higher compelling impact on learners' efforts and performances (Boggiano & Pittman, 2010;Lee, Hwa Hsu, & Chang, 2013;Peterson, 2013). Having a competitive essence in an activity may enhance engagement and allow learners to develop more effective problem-solving skills and participate more robustly in uninteresting or mundane educational activities, which may lead to higher learning (Annetta et al, 2009;Burguillo, 2010).…”

Section: Qualitative Quantitativementioning

confidence: 99%

Using Kahoot to Inspire

Bawa

2018

Journal of Educational Technology Systems

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Today, there is growing interest in digital game-based learning due to the increase in the variety of educational and commercial games available. The literature indicates that digital educational games are effective at keeping learners engaged. This study examines the use of a digital educational game called Kahoot and supports the hypothesis that it can improve engagement and learning when immersed in traditional, lecture-based classrooms. The results of the mixed-methods study, using 96 undergraduates, suggest that learners’ performance and engagement are enhanced when using Kahoot versus traditional teaching methods. In addition, practitioner and future research implications are also discussed.

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Section: Qualitative Quantitativementioning

confidence: 99%

Using Kahoot to Inspire

Bawa

2018

Journal of Educational Technology Systems

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“…In online communication, sociability is about technological supports of communications among community members (Preece, 2001). Some components of the technological supports have been proved by Lee et al (2013) to have strong relationship with the success in educational MMORPGs. When the degree of sociability increases, it will be more competent to facilitate a "sound" social space, which "includes the good relationships, strong group cohesiveness, trust, respect and belongingness, satisfaction, and a strong sense of community" (Kreijns et al, 2007).…”

Section: Antecedents Of Social Presencementioning

confidence: 99%

Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement

Jin

Sun

Wang

et al. 2017

INTR

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Purpose Prior studies on virtual product purchase have focused on external technological factor but have paid less attention to internal user factors. Thus, drawing upon the social presence and user engagement theories, the purpose of this paper is to develop a research model considering both technological factors and user factors and empirically examine the validity of the proposed research model. Design/methodology/approach A survey from 214 World of Warcraft players was conducted to test the proposed research model, and structural equation modelling approach (specifically, PLS) was used to test the proposed hypotheses. Findings The data analysis results suggest that both social presence and user engagement positively influence the intention to purchase virtual products. Furthermore, two technological factors, interactivity and sociability, are found to affect social presence, and two social factors, social ties and social identity, are found to affect user engagement. Originality/value This study proposes a dual factor framework (i.e. technological and user factors) to investigate the factors influencing the intention to purchase by integrating the social presence perspective and user engagement perspective. The findings would be beneficial for service provider of massively multiplayer online role-playing games to recognize that triggering user demand is of equal importance with offering better technologies and suggest new ways to promote users’ virtual product purchase intentions.

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“…The combined AHP-SWOT has wide applications in various sectors. Like milk sector (Erdil and Erbıyık, 2015), manufacturing firm (Görener et al, 2012), tourism sector (Jeon and Kim, 2011) (Görener et al, 2012), forest certification (Kurttila et al, 2000), management (Subramanian and Ramanathan, 2012), marketing plan (Nganga and Maruyama, 2015), education (Lee et al, 2013), agriculture (Wota and Wozniak, 2015).…”

Section: Figure 3: Combined Analytic Hierarchy Process Strengths Weaknesses Opportunities and Threats Analysismentioning

confidence: 99%

Application of combined SWOT and AHP for strategy development: evidence from pottery industry of Bangladesh

Islam

Akter

Pervez

et al. 2020

Asian Journal of Agriculture and Rural Development

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This study aims to explore the appropriate strategies to revive the pottery industry development in Bangladesh. The research followed SWOT-AHP combined method that is based on Analytical Hierarchy Process (AHP) weighting methodology. SWOT analysis is one of the popular tools for environmental scanning to identify the internal and external environmental factors simultaneously for defining an enterprise's strategic actions. Due to some flaws of SWOT analysis, this study followed the AHP, which is a multi-criteria decision-making approach. The qualitative data collection consisted of a Focus Group Discussion (FGD) and in-depth Interviews. We analyzed quantitative data by the AHP to identify the relative prominence of each SWOT factor analysis. The results revealed that potters have an innovative capacity. Due to the lack of administrative coordination and fierce competition with alternatives products such as plastic, metallic products, they face some difficulties. Still reliability in the marketplace is increasing with time. These findings guide to generate useful inference and could be utilized for decision-making and policies formulation in pottery industry. Contribution/ OriginalityThis research significantly contributes to explore the appropriate strategies to revive the pottery industry development in Bangladesh. AHP-SWOT technique applied in the pottery sector to analysis the industry environment as well as strategy formulation, which would be a reference study to the academic researchers, MSMEs policy makers and small entrepreneurs.

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Factors influencing sociability in educational MMORPGs – a fuzzy AHP approach

Cited by 16 publications

References 53 publications

Using Kahoot to Inspire

Using Kahoot to Inspire

Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement

Application of combined SWOT and AHP for strategy development: evidence from pottery industry of Bangladesh

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