Factors influencing Satisfaction with mobile phone use for Accessing Agricultural Marketing Information by grape smallholder farmers in Dodoma, Tanzania
Alex Iddy Nyagango,
Alfred Said Sife,
Isaac Eliakimu Kazungu
Abstract:Purpose
Despite the vast potential of mobile phone use, grape smallholder farmers’ satisfaction with mobile phone use has attracted insufficient attention among scholars in Tanzania. The study examined factors influencing satisfaction with mobile phone use for accessing agricultural marketing information.
Design/methodology/approach
The study used a cross-sectional research design and a mixed research method. Structured questionnaire and focus group discussions were used to collect primary data from 400 samp… Show more
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