Factors Influencing Organizational Attractiveness among Millennial Job Seekers: A Study on Students in Malaysian Research Universities

Hira, Fariha Anjum; Singh, Harcharanjit; Ahmed, Nusrat; Alam, Moshiul; Nafis, Ahmad Imtiaj; Nahid, Ahmad Ishtiak

doi:10.6007/ijarems/v10-i3/11165

Cited by 1 publication

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References 17 publications

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“…In the pursuit of these goals, Malaysian educational institutions need to consider how reputation is given attention to by research today (Fauzi et al, 2020;Hira et al, 2021). Against this background, the work is timely and necessary for the Malaysian universities such as Infrastructure University, Kuala Lumpur (IUKL), which is the focus of this study, to have an objective insight on how they are being perceived by the foreign students, which if carefully studied would among other measures help this institution in achieving its vision.…”

Section: Introductionmentioning

confidence: 99%

How Universities Communicate their Corporate Reputation to the World Using Students’ Citizenship as Promotional Tool in the Context of Higher Education Information Literacy

2022

International Journal of Media and Information Literacy

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The literature demonstrates that higher educational organisations perceived corporate reputation soars and gains global reputation with rising international recognition and patronage. Therefore, in an era when higher education is increasingly becoming globalised with the rising internationalisation of university education, a university's students' citizenship may be a tool to promote and enhance the standing of its corporate reputation both locally and internationally a process we refer to as 'globacation'. However, the dearth of literature in this area of research particularly in the context of Malaysian higher education industry prompted the present study to be conducted. A simple random sampling technique was used to recruit 331 international (foreign) students from the Malaysian Infrastructure University of Kuala Lumpur (IUKL) who completed a 21-item questionnaire with very high reliability of α = 0.92. Only one correlation hypothesis was tested which was formulated on the citizenship dimension of the RepTrack TM model and it was accepted. Data were analysed using SPSS version 23 and moderate correlation (Person's p = 0.00, r = 0.55) was found between citizenship and reputation. In addition, reputation is expressed as high esteem, love, respect, and trust. The study concludes that international students will tend to recommend to others (their friends, peers, colleagues, etc.) educational institutions they found very reputable. Future research should explore comparative studies between international and local students on the reputation assessment of their institutions.

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Section: Introductionmentioning

confidence: 99%

How Universities Communicate their Corporate Reputation to the World Using Students’ Citizenship as Promotional Tool in the Context of Higher Education Information Literacy

2022

International Journal of Media and Information Literacy

View full text Add to dashboard Cite

show abstract

Factors Influencing Organizational Attractiveness among Millennial Job Seekers: A Study on Students in Malaysian Research Universities

Cited by 1 publication

References 17 publications

How Universities Communicate their Corporate Reputation to the World Using Students’ Citizenship as Promotional Tool in the Context of Higher Education Information Literacy

How Universities Communicate their Corporate Reputation to the World Using Students’ Citizenship as Promotional Tool in the Context of Higher Education Information Literacy

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