The study's goal is to determine the extent to which banking marketing is used by commercial banks, as well as its influence in justifying client behavior. The research relied on the method of analyzing the opinions of the sample for the practical aspect. A questionnaire was completed as a data collecting method, and a questionnaire form was delivered to the study sample, which included (250) bank staff. To determine the actuality of marketing in these banks and the level of the banks' involvement in rationalizing the behavior of customers. The data were evaluated statistically using the "SPSS 23" application. The study produced a number of findings, the most notable of which is that banking marketing has a beneficial influence on consumer behavior. The study produced a number of findings, the most important of which is that banking marketing has a positive influence on consumer behavior. In addition, conduct banking marketing research to determine the features of the banking market and assist in the development of marketing strategies. Choosing the best marketing mix while generating interest in the bank's human resources.